There Are Two Types of Fitness Professionals.
The ones who are great at training. And the ones who are great at having a career in it. They are not the same person.
FBA Certification teaches you how to become the second one.
50 founding cohort spots.
$197 now. Increases to $397 the moment spot 50 is filled.
22 of 50 spots already filled.
Get Certified — Join the Founding Cohort →Takes 1 minute.
FBA Confidence Guarantee — complete it, apply it, and if it doesn't make you more effective in the coaching moments it was built for, you get a full refund. No conditions. No hoops.
You've hit a ceiling.
Same income. Same book. You've fumbled moments you should have owned. Lost clients you should have kept. Wondered if the problem was you.
It wasn't. Nobody taught you this part.
You didn't know how to turn a conversation into a commitment.
You didn't know how to hold your price when someone made it feel negotiable.
You didn't know how to keep a client engaged when momentum faded.
You didn't have a system for the stuff that happens outside the session.
The trainers who build 20-year careers figured this out. Most were never taught it directly.
FBA Certification was built to close that gap.
Sooner or later you'll figure out how to train somebody. Then you realize you need to understand how to turn that into a career that can last. That's what this certification teaches you how to do.
Jenna Zaffino
FBA Certification Educator · Pilates Educator & Coaching Mentor
What FBA Certification means in the real world
Based on feedback from 100+ hiring managers and decision-makers across 34 states.
of hiring managers more likely to interview an FBA-Certified candidate
said they would offer higher pay
said stronger skills reduce their onboarding burden
said client-facing skills matter as much as technical training, if not more
This isn't about impressing a future employer. It's about being the trainer clients don't leave.
Get Certified — Join the Founding Cohort →Self-paced. No deadline. FBA Confidence Guarantee — If it doesn't make you more effective in the coaching moments it was built for, you get a full refund. No conditions. No hoops.
Fresh perspectives mean everything, especially when they come from people who've been in this industry long enough to know what actually works.
Mathew Scherer
FBA Certified
Even if you've been doing this for years, this is the reminder you didn't know you needed. Not just how to survive in this industry, but how to actually build something that lasts.
Kristy Muehlbauer
FBA Certified
I hate sales. Always have. These modules gave me a way to have those conversations without feeling like I was selling. Just helping. That's a completely different headspace.
Jason Estes
FBA Certified Professional
Everything included in your $397 $197 enrollment.
12 video courses across 4 modules
Most members complete in 3–4 weeks and use the templates in their very next session.
FBA Certification credential + digital badge
12 months active status
CEC/CEU eligibility across the industry
Certification Guide, Level 1 Workbook + Coaching Templates
Includes the Objection Response Guide — scripts for the conversations most trainers fumble.
Founding Cohort status — first group through Level 1
Priority access to Level 2 when it opens
Lifetime Active Status after 5 consecutive renewals. No fees. Ever.
22 of 50 spots already filled.
Get Certified — Join the Founding Cohort →Takes 1 minute.
Built by a family with 70 years inside this industry.
Not a course. Not a startup cert.
Trusted by 200+ leading fitness brands. The platform behind events for ISSA, ACE, and MedFit.
Mort Leve
Founded the National Court Clubs Association.
Chuck Leve
Founding IHRSA (now HFA) employee.
Created the IHRSA Convention, the largest commercial fitness show in North America.
Josh Leve
Founded FBA after nearly 10 years running health clubs and fitness studios from the inside.
This certification was built by people who have spent three generations watching what the fitness industry gets right, and what it keeps leaving on the table for the professionals who deserve better.
Before You Enroll
FBA Certification is taught by 10 industry educators — practitioners who have spent careers figuring out the client-facing side of this profession. They include Lisa Hays, Gini Grimsley, Jenna Zaffino, Cosmo Wollan, Mark Nutting, Scott Schutte, Dr. Janine Stichter, Ryan Obernesser, Tasha Wolf Whelan, and Lindsay Vastola — specialists in behavior change, motivational interviewing, client communication, retention, and career development. These aren't academics. These are coaches who figured it out and built careers doing it.
FBA Certification is fully self-paced with no deadline. Most professionals complete it in 3–4 weeks working through it alongside their normal schedule. 12 courses across 4 modules. You move at whatever pace works.
FBA Certification is eligible for CEC/CEUs recognized across the industry. FBA has active relationships with major certification organizations including ISSA, ACE, and NASM. These are the same organizations that use our platform to run their own virtual events.
You get immediate access to all 12 courses, your Certification Guide, Level 1 Workbook, and Coaching Templates. Complete the courses, pass the module quizzes at 80% or higher, and you earn FBA Certification. Unlimited retakes. No deadline.
Your credential stays active, your digital badge stays current, your education library stays open, and your CEC/CEU eligibility is maintained. You also receive complimentary FBA Virtual Conference access — a $299 annual value — included with every renewal. Active certified professionals get full access every year they maintain their status.
Active status renews annually at $99. Your renewal includes continued access to your education library, an active digital badge, maintained CEC/CEU eligibility, and complimentary FBA Virtual Conference access — a $299 value included every year. After 5 consecutive annual renewals, you earn Lifetime Active Status. No further renewal fees. Ever. We built that into the program because we believe that by then, these skills are simply how you work.
Yes. If FBA Certification doesn't make you more effective in the coaching moments it was built for, we'll make it right, including a full refund. No conditions. No hoops. Complete it, apply it, and if it doesn't work, we'll fix it.
The gap between a trainer and a career is a skillset.
FBA Certification teaches the one no one else did.
50 Spots
Founding cohort maximum. When they're gone, they're gone.
$197
Founding rate. Increases to $397 the moment spot 50 is filled.
No extensions
Enrollment closes permanently when the cohort is full.
22 of 50 spots already filled.
Get Certified — Join the Founding Cohort →Takes 1 minute.
Founding cohort spots are limited. Enrollment closes when the cohort is full.
Takes 1 minute.