Join us for an enlightening discussion, sponsored by SportsArt, centered around doing things differently. As our industry continues to evolve, we are seeing business owners and brands within our fitness community changing the game in what we think of when it comes to who does fitness. We spoke to business owners who are creating avenues for more individuals to be involved in fitness.

With expert speakers and practical takeaways, this panel discussion will give you insight and ideas on how community and building a successful brand can go hand in hand in today’s fitness industry. 

  • 0:56 Introduction of panel discussion participants
  • 0:56 Introduction of Robert Linkul, Owner TOA (TrainingtheOlderAdult.com)
  • 1:59 Introduction of Ruben Mejia, Vice President SportsArt Americas
  • 3:02 Introduction of Oliver Eehn, Health and Wellness Consultant, Optimum Fitness Systems
  • 5:14 Discussion of how Robert has created a philosphy on servicing his clientele and specializing in older adults
  • 7:59 Ruben talks about how equipment has changed with new trends and being able to expand the reach for different types of demographics
  • 9:30 Oliver discusses how he created his systems and programs to support clients both with diseases and physical limitations to grow his business
  • 11:22 Robert delivers advice to new trainers on how to specialize based on where the industry is headed
  • 16:05 Ruben talks about how the design of gyms and studios has evolved over the past several years
  • 19:12 Oliver discusses how to approach those leads or prospective clients who don't feel like their are a "fitness person"
  • 21:25 Ruben opens up about his personal story and why it's crucial for our industry to have trainers and fitpros who care about the individual
  • 22:23 Robert disucses why it's important to help people find the right fitness path even if you are referring out
  • 24:28 Learn more about how to find Robert and Oliver in the fitness world

 


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Ruben Mejia

Ruben Mejia, executive vice president for SportsArt Americas, has five years of experience in the fitness industry, previously holding the title of chief technology officer. Prior to his work at SportsArt, Mejia held executive roles within the technology and ecommerce spaces. In 2000, after four years of active deployment in the military, Mejia began working in the corporate IT and telecommunication fields for the U.S. Army, launching his career and interest in the technology industry as a whole.  

Oliver Eehn

After over 30 years in business, Oliver has been privileged to help individuals lose excess weight, improve athletic conditioning, increase energy and accomplish other health, fitness and wellness goals.

But over these last several years much of his work has been dedicated to helping individuals overcome injuries and chronic disease. With back pain being the most common pain complaint, Oliver has engineered a specialized back care recovery program, utilizing an invention of his to specifically isolate and strengthen areas of the back that get very little attention.

Robert Linkul

Robert Linkul, is the owner of TOA (TrainingTheOlderAdult.com) a personal training studio and online continued education provider for fitness professionals. Linkul has his master’s degree in personal training, is the NSCA’s 2012 Personal Trainer of the Year award winner, a 2017 NSCA Fellowship inductee and was voted on to the 2021 NSCA Board of Directors (Personal Trainer Position).

 

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