Rachel Lea Fishman is CEO and Co-Founder of Arketa. Her deep understanding of the fitness and wellness industry comes from first-hand experience managing and teaching at a yoga studio. She saw the need for simpler, better tools that make running a fitness business easier instead of more complicated. Combining her passion for this industry with her tech experience, Rachel Lea founded Arketa with a mission to empower fitness business owners by simplifying the tools they need to run their businesses.
Arketa has helped over 1,000 wellness businesses streamline operations, increase revenue, and help owners get back to doing what they love most. Arketa’s comprehensive solution streamlines booking and schedule management, on-demand content hosting, branded websites, a marketing suite, custom-branded mobile apps and a variety of client engagement tools.
Rachel Lea is also a certified yoga instructor with certifications from CorePower Yoga, Group Fitness Training and a 200-Hour Power Yoga Certification from Yoga Alliance.