Course Modules
Modern ideas from top experts, that are effective, repeatable and scalable.
Take your current skills to the next level, by building from your current certification to become a more advanced practicioner, in the areas of Client Success Blueprints, Career Development, and Business Fundamentals.
Scroll down the page, or jump to any module:
All included in a single yearly fee:
FBA Certification + One Yearly FBA Specialization
Coursework Preview
Sample the Education and Meet Some of the Educators
In this video, meet a few of the presenters, and get a glimpse of the education from video excerpts taken directly from the certification coursework.
Coursework Sessions
We've curated thousands of hours of the best education from the best educators,
who present all over the world, into the FBA Certification.
1. Building Stronger Client Relationship & Fostering Better Communication
Learn effective techniques for talking to and helping clients, how to guide clients from intake to training, and how to connect with clients online.
Using client-centered motivational interviewing techniques, fitness professionals will be better able to help their clients reach their goals. Learn the basic tenets of motivational interviewing and how to integrate them to get more out of your clients, both in session and beyond.
Mark Nutting, CSCS*D, NSCA-CPT D, RCPT*E, ACSM HFD, ACSM CEP, Owner and Master Trainer of Jiva Fitness in Easton, PA, Author of The Business of Personal Training book for Human Kinetics (2018), PFP 2016 Trainer of the Year Legacy Award, NSCA 2009 Personal Trainer of the Year, NSCA Recognized Certified Personal Trainer Emeritus.
Mark holds 12 certifications in the field, 38 years in personal training and health club management, and has been educating and coaching Personal Trainers for 36 of those 38 years. Mark is a leading business coach for personal trainers and club managers.
Progressing exercise is the easy part, but having conversations about regressing exercises has the potential to demotivate clients. Learn how to manage your client's expectations while also motivating them by providing a path of progression.
Gini is the Director of Fitness Product for VASA Fitness. She is known for creating cutting-edge programming and introducing approachable, results-driven fitness concepts. She enjoys any opportunity to empower the next generation of fitness professionals and is passionate about furthering their education and expertise to provide opportunities for development and career advancement.
Gini earned a Bachelor of Science degree in Exercise & Sport Science and a Master’s degree in Exercise Physiology, and was an accomplished Division I and professional basketball player.
Jenna will teach you the building blocks of creating virtual communities and establish norms within your plan to ensure that your community is full of engaged, inspired and loyal customers.
Jenna is a dynamic leader who offers education for your brain, body and business through professional coaching, movement experiences, writing, and speaking. The balanced alignment of this trifecta is the platform from which Jenna helps hundreds of fitness and wellness professionals access mindset shifts, physical resiliency and empowered individuality in their business practices.
Jenna is a seasoned Pilates Teacher Educator, a Small Business Coach, and a Certified Health Coach through the Institute of Integrative Nutrition. She has evolved her small business from a multi-purpose movement center to an online educational hub and support system for wellness pros. Motivated by her own personal recovery from professional burnout, Jenna hosts online support programs, tours internationally with her speaking and coaching courses and hosts her wildly popular podcasts, Pilates Unfiltered™ and Moving.
In this session, we will go over 5 keys behind systemizing your online coaching experience. Get rid of the overwhelming feeling of onboarding new clients by following this system. We’ll take a look at what apps do use and the top ways to create a transformative experience for your clients.
Ryan Obernesser is the CEO of O.B. Training Inc., Gym Profits LLC, and creator of the Take Back Your Life 6 Week Challenge™ program. Over the last decade, Ryan and his wife Christina, have built O.B. Training into a specialty training facility that transforms the minds, bodies and lives of every adult and athlete that walks through their doors.
In that time, O.B. Training has grown into a profit machine. Churning out multiple 6-figures in profits each year despite being located in Utica, NY - a city Forbes named the third-worst place for business and careers in the U.S. in 2015 with a median household income of less than $35,000.
With more than two-thirds of US adults classified as overweight or obese, personal trainers are more likely than ever before to encounter clients with little or no gym or workout experience. This interactive seminar will teach you the communication skills to ensure your clients “get it right’, even when you aren’t watching.
Cosmo Wollan has more than 25 years’ experience in the Health & Fitness and Medical Fitness fields. He is Senior Executive at Synergy Cubed, a fitness industry consulting firm, and co-Founder of the Fitness Is Medicine Initiative, whose mission is to bring medically directed fitness services to commercial health clubs; and Parks & Rec Rx Connect, whose mission is to bring medically directed fitness to the Parks & Rec community.
He is the chair of the Medical Fitness Association Education Advisory Panel and a member of the MedFit Network Education Advisory Board. Cosmo is a frequent national conference speaker and webinar presenter, and a recognized SME in profit center development, revenue stream optimization, medical fitness integration, retention strategies, sales training, and health club management. He was recently recognized as a Fellow in the Medical Fitness Association.
2. Maximizing Client Engagement: Keeping them Motivated and Committed
Create top customer experiences, increase member engagement via goals, and empower clients with autonomy to help them become self-motivated.
When your staff are focussed on goals/targets and achieving them it creates greater success on the membership. During this session you will learn how to focus on three key elements for great success and greater retention.
With 20 years in the fitness industry, Josh has been fortunate to experience many platforms and maintain success in various economic times. As a graduate of Monmouth College Josh began his training as the first personal trainer for his college rec center. While working at Fitness Formula Clubs for 14 years Josh started as a personal trainer and spent the following 8 years as a fitness director. Passionate about growth and new styles of training CrossFit and Endurance training became calling, working at local Chicago boxes and training triathletes in Lake Michigan.
Currently, the Director of Training and Development for LifeStart Wellness Josh has found his fitness calling. He has a team of 120 employees which he oversees for education, development, on-boarding, strategy, and overall support.
Josh has been able to lead teams and be successful post 9/11, Great Recession and now a Global Pandemic. Josh says; “I am exactly where I wanted to be in my career. I am in a position that I can give back and support the community that has been there for me over the past 20 years”
Join Jenna as she discusses simple, in-session teaching strategies that encourage your client's decision-making, personalization, and implementation in their workouts outside of the session.
Jenna is a dynamic leader who offers education for your brain, body and business through professional coaching, movement experiences, writing, and speaking. The balanced alignment of this trifecta is the platform from which Jenna helps hundreds of fitness and wellness professionals access mindset shifts, physical resiliency and empowered individuality in their business practices.
Jenna is a seasoned Pilates Teacher Educator, a Small Business Coach, and a Certified Health Coach through the Institute of Integrative Nutrition. She has evolved her small business from a multi-purpose movement center to an online educational hub and support system for wellness pros. Motivated by her own personal recovery from professional burnout, Jenna hosts online support programs, tours internationally with her speaking and coaching courses and hosts her wildly popular podcasts, Pilates Unfiltered™ and Moving.
Your Key to Retention is based on developing and mastering a set of guidelines and practices that will help you retain your clients longer and grow your business.
Bryant Sharifi is the co-founder of Perform for Life in San Francisco, CA. A seven-figure fitness studio that is at the forefront of the fitness industry by fostering opportunities for trainers to build their professional careers. After graduating with a Kinesiology Degree, Bryant began his career as a Certified Personal Trainer and Strength and Conditioning Specialist. He quickly found that the industry had not regulated qualifications and its values were not aligned with his own - sales were celebrated over service and knowledge.
After being immersed in the corporate box gym mentality for several years, he decided enough was enough. He followed his own path and began to create Perform For Life with his wife, Justine Sharifi.
In Bryant's own words..."I believe that the fitness industry has a responsibility for trainers and coaches to have proper credentials and continue their education regularly along with building authentic relationships. Through my leadership, my goal is to mentor a new generation of trainers and coaches who will bring outstanding professionalism to the industry."
You’ve worked so hard on getting your client in and signed up using your marketing and sales systems. Now its time to shine and continue to grow that clientele. There is a direct correlation of results-driven programs and personality.
Annie Malaythong is the owner of Fitness Studio 108 in Atlanta, GA, and international presenter on fitness related topics, tv personality, mom and NASM Master Instructor.
As a former collegiate pole-vaulter that worked through two knee surgeries and competed at the Division I collegiate level for Boise State University and California State University, Fresno, Annie is known for “raising the bar” in everything she does in her personal and professional life.
Annie's educational background and experiences working in Physical Therapy, leading teams in a corporate gym setting earlier in her career and having her own Personal Training Studio (Fitness Studio 108) has led her to become a Master Instructor for The National Academy of Sports Medicine, International Speaker and Presenter on Fitness Education, Nationally certified personal trainer, Certified Fitness Nutrition Coach, TV Personality and most importantly Mother and Wife.
She is the Founder and President of Fitness Studio 108 and opened her first fitness studio in 2009 in Fresno, CA and at the height of the Great Recession in the United States. After leaving her beloved position of managing fitness teams at Gold’s Gym Fresno, California, (where she single handedly was responsible for the development of a personal training department that increased revenue by tenfold within 1 year), Annie has proven time and time again that she is dedicated to educating and inspiring current and aspiring career personal trainers to be successful.
She has also presented fitness business workshops for Net Profit Explosion (Fitness Business Coaching), selected as a head coach for Everlast Boxing as a F.I.T Master Instructor/Head Coach and was selected as a reoccurring personal trainer on a popular television show on MTV called “I Used To Be Fat” where she was responsible for developing nutrition and fitness plan and coaching on and off screen for teens looking to lose 80 to 100lbs in 3 months on television.
With her experience and love for the industry, Annie continues to be sought out by various fitness companies for her expertise to teach, present or contribute content.
Annie is actively still the owner of Fitness Studio 108 in Atlanta, Georgia and a Master instructor for the National Academy of Sports Medicine. She is also a mom of 4, a wife and dedicated practitioner of MuayThai and all things wellness.
To see Annie's full bio- please visit www.FitnessStudio108.com
We will show you how to improve client compliance for a greater impact while also strengthening your bottom line. You have the exercise science and the nutrition science now it’s time to add in the behavior science for the win.
Scott Schutte is a personal trainer, weight loss behavior coach, gym owner, and fitness educator. He has successfully guided thousands of people on their fitness journey while also running a highly successful fitness facility.
His education and experience have led him to work with many clients and educate other fitness professionals on how to be successful coaches, emphasizing behavior change.
3. 360 Wellness: Approaches to Support Mental Health and Nutrition
Learn about the mental aspect of training, and great nutrition ideas to support an exercise program.
Gain an understanding of behavior change strategies—including motivational interviewing and SMART goal setting—and their application.
Lauren Shroyer has been working with athletes for almost 20 years. In her practice today, Lauren specializes in the rehabilitative exercise of athletes with chronic overuse injuries, helping athletes of all ages return to the sport & activity they love.
In addition to her NATA-BOC certification, Lauren has a Master’s degree in Kinesiology from Illinois State University and a Bachelor’s degree in Psychology from the University of Illinois.
Mental health has come to the forefront in the last few years and transformed the world to have a more (w)holistic approach to help our clients with wellbeing programs. The time to diversify your strategy for a hybrid market is now, and we will guide you to a more versatile business approach with proven methods.
Marc Coronel, B.A. is an industry award winning Senior Master Course instructor and presenter for the TRX for over 10 years. With a recognizable voice from AAPTIV and face seen on Good Morning America, The Doctors, and other news segments worldwide.
Marc has been quoted in IDEA fitness associations magazine numerous times as well as SHAPE, OXYGEN, Men’s Health, MyFitnessPal, and other industry fitness publications and podcasts. As a consultant/programmer for companies like Under Armour, MyFitnessPal, Vital Proteins, BeachBody Live, HerbaLife, Bowflex, TRX, LifeFitness, Triggerpoint, AAPTIV (and more), Marc is a much sought after fitness industry professional known for his humor and playful approach to fitness and wellness. He trains large and small group training, as well as athletic performance for MMA fighters and athletes of all disciplines, Law enforcement, EMT’s, and more.
As an educator and presenter for different cutting edge fitness companies he has won the overall internal F.A.C.E.U.P. awards for TRX(2012), TP therapy (2014), and presenter of the year at SCW 2016, 2017, 2018, and most recently a finalist for the 2019 IDEA Fitness Inspiration Award. He functions as an international consultant and speaker for gyms, international schools, and businesses and currently owns Energia Fitness LLC, out of Las Vegas, Nevada.
In this presentation, we’ll cover how to assess a client’s nutrition foundation and lifestyle to clarify their expectations. From there, we’ll discuss how helping clients’ awareness will help them achieve lasting, more meaningful change.
Gianna Masi, RDN, CISSN is the Manager of Nutrition Education & Innovation at Stronger U Nutrition. She is a registered dietitian and personal trainer in NY/CT. She is the founder of Gritty Nutrition, LLC and previously worked with the NY Rangers and NY Knicks.
She loves working with general population clients and youth through retired athletes. Gianna’s goal is to be accessible and practical in her approach and elevate her client’s awareness. Her mantra is: “With good basics comes endless options.”
In this mental performance talk, you will learn a few key strategies that can be easily implemented in all client programs to help them succeed not only physically, but mentally and emotionally.
Tasha is a 20 year professional in the fitness industry and currently is the Head Strength and Conditioning Coach, Facility Manager, and Personal Trainer Mentor at PRO Sports Club near Seattle, WA where she has been awarded multiple times, Coach and Trainer of the year.
Additionally, she is a Master Instructor for the Pain-free Performance Certification Course where she leads and instructs on Program Design, Advanced Training Protocols, Movement Quality, Mastery and Strategy to keep people pain-free and progressing toward their goals. Tasha holds multiple degrees including Anthropology, Archaeology, Exercise Science, and Dance. Tasha also competes at an elite level in Powerlifting and Strongman.
4. Programming for Progress: Optimize Workouts & Gain Maximum Results for Your Clients
Programming principles for personal and group training, and for improving the business performance of the facility.
In this session learn the EXACT blueprint Dane Robinson used as a former regional director to scale a small group training brand for a major health club across 7 locations in Atlanta. (Fitpro Track)
Dane Robinson, a native of Baltimore, MD, is a Certified Personal Trainer and Performance Enhancement Specialist through the National Academy of Sports Medicine and has held almost every job in the fitness industry from front desk to training, to regional management.
After spending 10+ years of leading major health clubs to boutique studio start-ups, Dane impacts HUNDREDS of people in private and group training classes in Atlanta, GA, and THOUSANDS of people across the country as a fitness coach for Daily Burn’s (US Today's Top 10 at-home workout platforms) episodic show “Daily Burn 365” in New York City.
Dane also serves as an on-demand trainer with Total Gym as a part of their “Total Gym TV” series and can be routinely found as a Total Gym Master Coach on the QVC network.
Creating a successful personal training program is not simply a matter of hiring trainers and leaving it to them to build up their clients. There are a couple of key decisions that the owner and/or manager need to make even before they make their first hire.
Mark Nutting, CSCS*D, NSCA-CPT D, RCPT*E, ACSM HFD, ACSM CEP, Owner and Master Trainer of Jiva Fitness in Easton, PA, Author of The Business of Personal Training book for Human Kinetics (2018), PFP 2016 Trainer of the Year Legacy Award, NSCA 2009 Personal Trainer of the Year, NSCA Recognized Certified Personal Trainer Emeritus.
Mark holds 12 certifications in the field, 38 years in personal training and health club management, and has been educating and coaching Personal Trainers for 36 of those 38 years. Mark is a leading business coach for personal trainers and club managers.
Is your business relying on the roller coaster of under-performing front-end offers? Or do you feel like you’re constantly having to compete on price? Fitness businesses can no longer compete on fitness services alone. The solution? A single signature program that differentiates you from the competition, provides professional development for your team and delivers an unmatched client experience for lasting, more meaningful results.
Lindsay Vastola teaches fitness business owners how to create signature programs that increase revenue and retention, simplify sales and marketing, and provide the freedom for fitness professionals to have greater impact.
She is the founder of Body Project Fitness, a women’s fitness and lifestyle company and VastPotential, offering professional development resources for fitness professionals.
Lindsay served as the editor of Personal Fitness Professional (PFP) magazine from 2011-2019, serves on several fitness industry advisory boards and is a writer, speaker, and educator across industries. www.vast-potential.com
To create drastic, lasting changes for a client, a trainer must provide a holistic, lifestyle-based training package that includes in-person sessions, homework, and habit coaching. Expanded services allow the trainer to increase their sphere of influence beyond the gym walls and will help their clients reach their goals faster.
Gini is the Director of Fitness Product for VASA Fitness. She is known for creating cutting-edge programming and introducing approachable, results-driven fitness concepts. She enjoys any opportunity to empower the next generation of fitness professionals and is passionate about furthering their education and expertise to provide opportunities for development and career advancement.
Gini earned a Bachelor of Science degree in Exercise & Sport Science and a Master’s degree in Exercise Physiology, and was an accomplished Division I and professional basketball player.
5. Training Techniques to Better Engage, Inspire and Transform
Create engaging training sessions, and learn to support the needs of vulnerable exercisers.
Robert will deliver seven strategies that will assist you in your efforts to work with the older adult.
Robert Linkul is the owner of TOA (TrainingTheOlderAdult.com) a personal training studio and online continued education provider for fitness professionals in Shingle Springs, California.
Robert is an internationally known continued education provider for fitness professionals with his area of expertise being in resistance training strategies for the Older Adult with physical limitations and/or decreased quality of life.
Linkul has his master’s degree in personal training, is the NSCAs 2012 Personal Trainer of the Year award winner, a 2017 NSCA Fellowship inductee and was voted on to the 2021 NSCA Board of Directors (Personal Trainer Position).
In this presentation, Michael Hughes, Founder and CEO of Gymnazo EDU, shares his insights around how to increase client retention by focusing heavily on injury prevention and post-injury recovery strategies. From this training, you’ll learn applicable strategies for preventing injury as well as recovery techniques.
Michael Hughes is the founder of Gymnazo, a 7-figure functional training facility located on the Central Coast of California that focuses on integrating restoration with performance in a variety of services. In 2019 Gymnazo was ranked in the top 5% of American like-sized gyms for revenue. With a churn rate of under 3%, being able to retain over 80% of his clientele during the pandemic, Gymnazo’s business model and training style have created security in a volatile market.
In 2020, Michael founded Gymnazo Edu to share his formula for success with the training community. The core program of Gymnazo EDU is the coach certification program called Multi-Dimensional Movement Coach (MDMC). This certification program, approved for a variety of CEU’s, teaches personal trainers and fitness business owners how to program, coordinate a high-quality customer experience, tailor motivation, and correction to a client’s communication style and modify for a variety of common movement dysfunctions.
This session will walk attendees through the process of helping the new exerciser come, stay, and succeed in reaching their goals.
Mark Nutting, CSCS*D, NSCA-CPT D, RCPT*E, ACSM HFD, ACSM CEP, Owner and Master Trainer of Jiva Fitness in Easton, PA, Author of The Business of Personal Training book for Human Kinetics (2018), PFP 2016 Trainer of the Year Legacy Award, NSCA 2009 Personal Trainer of the Year, NSCA Recognized Certified Personal Trainer Emeritus.
Mark holds 12 certifications in the field, 38 years in personal training and health club management, and has been educating and coaching Personal Trainers for 36 of those 38 years. Mark is a leading business coach for personal trainers and club managers.
In this session, we'll learn to apply elements of habit building into your personal training sessions. We'll also review how applying simple acknowledgement of meaning and purpose to single sessions can help your clients adhere and enhance their movement programming.
Jenna is a dynamic leader who offers education for your brain, body and business through professional coaching, movement experiences, writing, and speaking. The balanced alignment of this trifecta is the platform from which Jenna helps hundreds of fitness and wellness professionals access mindset shifts, physical resiliency and empowered individuality in their business practices.
Jenna is a seasoned Pilates Teacher Educator, a Small Business Coach, and a Certified Health Coach through the Institute of Integrative Nutrition. She has evolved her small business from a multi-purpose movement center to an online educational hub and support system for wellness pros. Motivated by her own personal recovery from professional burnout, Jenna hosts online support programs, tours internationally with her speaking and coaching courses and hosts her wildly popular podcasts, Pilates Unfiltered™ and Moving.
6. Career & Professional Advancement Principles to Unlock Your Potential
Get past mindset roadblocks and imposter syndrome, achieve a healthy work-life balance, and learn the keys to career advancement.
During this session, Michael will discuss how to find a healthy work/life balance. You'll kearn how to design your business around your life, the secrets to living a life worth living, and a game plan for life and fitness business success.
Michael is a certified and accredited personal trainer and nutritionist who has helped hundreds of clients reach their health and fitness goals. Michael is currently pursuing a Doctorate in Health Science and finishing his MBA.
He received a Master’s of Science in Exercise Science & Health Promotion and a Bachelor’s of Science in Biology & Psychology. He currently holds several nationally recognized personal training certifications through accredited organizations such as NASM, NCSF, PFIT, NFPT, NSCA, CrossFit, FMS, TRX, USAW, Cooper, and ISSA.
He also has seven advanced specializations in nutrition, PEMF, corrective exercise, performance enhancement training, rehabilitative exercise training, physical therapy, and strength and conditioning.
Join Shannon Fable, an industry veteran who handcrafted her unique path to success, as she walks you through the three that are most likely to sidetrack you throughout your career. A conversation interspersed with thought-provoking questions will leave you inspired (and prepared) to accomplish everything you’ve ever dreamed of.
Shannon Fable is a sought-after speaker, author, and thought leader in strategic innovation, implementation, and integration. Over the past 25 years, she has helped impressive brands, including ACE, Anytime Fitness, Schwinn®, Power Systems, Silver Sneakers, FIT4MOM, and BOSU®, as well as solopreneurs, create, clarify, and simplify their products and services to increase their impact.
Fable served as Chair of the ACE board of directors, co-founded and successfully sold GroupEx PRO®, and is recognized as the 2013 IDEA and 2006 ACE Instructor of the Year. As a Book Yourself Solid® Licensed Professional and an EOS® Integrator Mastery Forum Pro Member, she helps companies build scalable and sustainable businesses.
Whether your entry point is directly out of the university setting, is a second career, or is inspired by a passion for helping others achieve optimal health, the fitness industry offers limitless opportunities for personal and professional success. The challenge - especially for those newer to the industry - is determining which career pathway is best for you while developing the necessary skills and knowledge to achieve a rewarding and sustainable career in fitness.
Lindsay Vastola teaches fitness business owners how to create signature programs that increase revenue and retention, simplify sales and marketing, and provide the freedom for fitness professionals to have greater impact.
She is the founder of Body Project Fitness, a women’s fitness and lifestyle company and VastPotential, offering professional development resources for fitness professionals.
Lindsay served as the editor of Personal Fitness Professional (PFP) magazine from 2011-2019, serves on several fitness industry advisory boards and is a writer, speaker, and educator across industries. www.vast-potential.com
Imposter syndrome (IS), feeling like you're not as good or talented as people think you are, like you've somehow pulled the wool over their eyes, is more common than you think. IS can stop some people in their tracks before they get started and can cause additional stress and anxiety for those that decided to move forward. This session will discuss some potential causes and solutions for those struggling with IS. Learn to move toward your goals and leave the imposter behind.
Mark Nutting, CSCS*D, NSCA-CPT D, RCPT*E, ACSM HFD, ACSM CEP, Owner and Master Trainer of Jiva Fitness in Easton, PA, Author of The Business of Personal Training book for Human Kinetics (2018), PFP 2016 Trainer of the Year Legacy Award, NSCA 2009 Personal Trainer of the Year, NSCA Recognized Certified Personal Trainer Emeritus.
Mark holds 12 certifications in the field, 38 years in personal training and health club management, and has been educating and coaching Personal Trainers for 36 of those 38 years. Mark is a leading business coach for personal trainers and club managers.
Discover how to lead without the title and why this is important when you want to advance your role. Learn tips and tricks to be seen and heard in your company or aspiring companies. What is your "dream" role? Defining various roles in the industry, pros and cons and how to excel in each role.
Tasha is a 20 year professional in the fitness industry and currently is the Head Strength and Conditioning Coach, Facility Manager, and Personal Trainer Mentor at PRO Sports Club near Seattle, WA where she has been awarded multiple times, Coach and Trainer of the year.
Additionally, she is a Master Instructor for the Pain-free Performance Certification Course where she leads and instructs on Program Design, Advanced Training Protocols, Movement Quality, Mastery and Strategy to keep people pain-free and progressing toward their goals. Tasha holds multiple degrees including Anthropology, Archaeology, Exercise Science, and Dance. Tasha also competes at an elite level in Powerlifting and Strongman.
7. Customer and Service Centric Strategies that Drive Culture and Retention
Focus your team on excellent customer service, and learn the data and best practices for retention.
We'll learn simple-to-implement strategies that help you organize & communicate your offerings to help your clients feel like they are receiving a done-for-you service instead of a cookie-cutter product.
Jenna is a dynamic leader who offers education for your brain, body and business through professional coaching, movement experiences, writing, and speaking. The balanced alignment of this trifecta is the platform from which Jenna helps hundreds of fitness and wellness professionals access mindset shifts, physical resiliency and empowered individuality in their business practices.
Jenna is a seasoned Pilates Teacher Educator, a Small Business Coach, and a Certified Health Coach through the Institute of Integrative Nutrition. She has evolved her small business from a multi-purpose movement center to an online educational hub and support system for wellness pros. Motivated by her own personal recovery from professional burnout, Jenna hosts online support programs, tours internationally with her speaking and coaching courses and hosts her wildly popular podcasts, Pilates Unfiltered™ and Moving.
While the world goes tech crazy, we try to automate our lives we should never underestimate the value of the human-to-human connection. Using data analyzed from over 4.5 million members, from 4000 clubs in 31 different countries this session focus on, no cost, low cost, easy to implement tactics that should be part of your retention and member experience strategy.
Dr. Paul Bedford is the fitness industry’s authority on the management of retention, attrition, and the customer experience.
Paul’s company, Retention Guru works with clients to improve customer experience, loyalty and thereby improve profitability for operators.
Dr. Paul Bedford speaks regularly at conferences on the international stage with over 150 presentations in 31 countries.
Working with the Central Club (London) in 2006/7 and as part of his Ph.D. research, Dr. Paul Bedford applied his behavioral change strategies to the club induction process. These multiple appointment processes resulted in increases in average membership length from 7 months to 13 months, and a reduction in cancellations from an average of 77 per 1000 members per month to 23 per 1000 per month.
Among his additional work is an extensive effort involving brief interviews of nearly 23,000 fitness facility members regarding levels of customer service in relation to maintaining membership.
Paul has conducted large-scale analysis in the US of 1.47 million participants, Australia 1 million participants, UK 347k and New Zealand 58k, and has identified the key factors associated with retention attrition and customer behavior.
Working with Golds Gym in 2019-2020 Paul developed a retention strategy for the business that decreased attrition by 4% equating to $4.75M annual increase to EBITDA with a prediction of it increasing to $8M at year-end. In addition employee turnover reduced by 60% and also increased Net Promoter Score rose from 26 to 43 resulting in an increase in 85,000 more brand promoters.
Paul’s clients include Gold’s Gym International, Anytime Fitness, The Gym Group, Lifestyle Fitness, Aspria, Fitness First, David Lloyd Leisure, Nuffield Health, Third Space, Marriott Hotels, ROKO, 18 Universities, and more than 20 Leisure Trusts.
Have you ever been frustrated to find that the rest of your team just simply doesn't deliver the level of service that you do? If so you are not alone! Inconsistent customer service can be a major detractor for your business.
Hank Ebeling is a small-business entrepreneur and the founder and owner of H4 Training gyms in Illinois. He's built his career on a passion for customer service and customer experience, and he shares his insights in interviews and conversations with a range of other small-business owners in his popular Success Trails Podcast.
Hank recently authored the book Crushing the Competition with Service, which is available on Amazon.
Fitness franchise expert Rick Mayo explains 7 activities for a great customer experience that every business and professional can implement immediately. These ideas are simple to understand, but hard to do consistently across every workout session with every client.
Rick Mayo is the founder and CEO of Alloy Personal Training Center (est. 1992), Alloy Personal Training Solutions and Alloy for Women. As the owner of Alloy Personal Training, Rick and his team conduct over 60,000 personal training sessions a year. In 2010, Rick created a consulting and licensing company as a platform for the Alloy systems, which is now in over 1,200 clubs worldwide.
Rick is a featured speaker at conferences domestically and internationally, addressing a host of topics like how to best sell and service personal training, leadership, and trends in the fitness industry. A subject matter expert in personal training, Rick has written numerous articles on the business of fitness for trade journals and contributes regularly to national publications such as Men’s Health. Rick sits on the board for the GA State exercise science department as well as the Atlanta School of Fitness. Rick is also an NSCA certified personal trainer and serves on the board for the Industry Board of Advisors for the American Council on Exercise (ACE). Rick is also a Think Tank Adviser for the Gold’s Gym Franchisee Association and sits on the advisory board for the Association of Fitness Studios.
In 2018, Alloy was awarded the AFS Fitness Business of the Year. The award represents a studio or gym that excels in all areas of business, and whose owner has demonstrated the ability to create unsurpassed customer experiences, dedicated staff, motivated clients and leadership in their community.
8. Mastering Fitness Management: Becoming a Leader and Building Your Brand
Modern management and leadership principles, to apply to a team of any size. Learn about staffing principles and techniques. Explore the potential of your brand to inspire and motivate.
Don’t let your staff become idle learn how to effectively manage them to their strengths and set them up for success and continued growth.
With 20 years in the fitness industry, Josh has been fortunate to experience many platforms and maintain success in various economic times. As a graduate of Monmouth College Josh began his training as the first personal trainer for his college rec center. While working at Fitness Formula Clubs for 14 years Josh started as a personal trainer and spent the following 8 years as a fitness director. Passionate about growth and new styles of training CrossFit and Endurance training became calling, working at local Chicago boxes and training triathletes in Lake Michigan.
Currently, the Director of Training and Development for LifeStart Wellness Josh has found his fitness calling. He has a team of 120 employees which he oversees for education, development, on-boarding, strategy, and overall support.
Josh has been able to lead teams and be successful post 9/11, Great Recession and now a Global Pandemic. Josh says; “I am exactly where I wanted to be in my career. I am in a position that I can give back and support the community that has been there for me over the past 20 years”
In this session, we will discuss the key elements of brands that makes one take on cult-like qualities, and how you can use those elements to help you create your own following of raving fans and brand evangelists.
Mark Nutting, CSCS*D, NSCA-CPT D, RCPT*E, ACSM HFD, ACSM CEP, Owner and Master Trainer of Jiva Fitness in Easton, PA, Author of The Business of Personal Training book for Human Kinetics (2018), PFP 2016 Trainer of the Year Legacy Award, NSCA 2009 Personal Trainer of the Year, NSCA Recognized Certified Personal Trainer Emeritus.
Mark holds 12 certifications in the field, 38 years in personal training and health club management, and has been educating and coaching Personal Trainers for 36 of those 38 years. Mark is a leading business coach for personal trainers and club managers.
Discover the insights to enhancing your business by focusing on the PEOPLE that create your business and bring you revenue. Who is on your team and who do you need? What are the needs of the team and community? Learn what it takes and how to successfully elevate the people around you that will elevate yourself and your business in turn.
Tasha is a 20 year professional in the fitness industry and currently is the Head Strength and Conditioning Coach, Facility Manager, and Personal Trainer Mentor at PRO Sports Club near Seattle, WA where she has been awarded multiple times, Coach and Trainer of the year.
Additionally, she is a Master Instructor for the Pain-free Performance Certification Course where she leads and instructs on Program Design, Advanced Training Protocols, Movement Quality, Mastery and Strategy to keep people pain-free and progressing toward their goals. Tasha holds multiple degrees including Anthropology, Archaeology, Exercise Science, and Dance. Tasha also competes at an elite level in Powerlifting and Strongman.
Krista will give you a snapshot of the state of the industry on staffing and how we can approach team shortages with on-demand options and hiring and training from within. In addition, we will discuss how to host successful interviews and create retention systems that work. Let’s re-build and look towards a brighter future in an industry that we all love!
Krista attributes her award-winning career to the lessons learned and taught from the group exercise studio. Considered an expert in her field, her in-depth knowledge of group fitness, passion for the industry, and contagious energy have taken her across the globe presenting and consulting for over 20 years on group fitness, training, and management.
As an IDEA World Fitness Instructor of the Year winner, a three-time CanFitPro Presenter of the Year, and Keiser Global Director of Group Education, Krista knows how to stay on trend with group exercise programs and classes. “I believe that the connection and experiences we can create for members through small and large group classes, a correctly designed schedule, engaged staff, and innovative programming keeps a facility vibrant and packs the studio.”
With a degree in Human Kinetics, and a published author of Partner Workouts: Training Together for Better Results, Krista has been instrumental with start-ups and managing both boutique studios to 500,000 sq. foot facilities. Her checklist of real-world experiences in key areas of the fitness industry gives her true street cred. With over 10,000 classes under her belt, she is ready to help build, grow, and support your group exercise program.
Learn how to get everyone working together and take personal responsibility and accountability for their actions. Create a culture where individuals want to help others succeed, and understand that when the team wins, they win. And during this time of the “great resignation”, learn how to lead with inclusion to inspire, motivate, engage and attract new employees.
David studies the root causes or keystones for success and achievement in the areas of Leadership, Communication and Personal Performance. He studied over 3,000 top performers to find what the best performing employees do, what the best leaders do, and what the best communicators do. And more importantly, he discovered the roadblocks that hold people back.
For over 25 years, David has worked with hundreds of clients of all sizes in many industries such as technology, banking, communications, healthcare, manufacturing and distribution. He specializes in leadership, communication, emotional intelligence, sales and personal development and brings his insights to you to create breakthrough solutions.
David presents over 140 times/year, has spoken to over 200,000 people in the US and internationally. He delivers engaging, inspiring and energetic presentations.
9. Profitable Persuasion: Proven Marketing and Lead Gen Techniques
Effective principles and techniques for online marketing and social media, and to generate referrals.
The referral is an art, and it requires practice, planning, and execution since 92% of consumers believe suggestions from friends and family more than advertising. Let us help you paint the big picture.
Marc Coronel, B.A. is an industry award winning Senior Master Course instructor and presenter for the TRX for over 10 years. With a recognizable voice from AAPTIV and face seen on Good Morning America, The Doctors, and other news segments worldwide.
Marc has been quoted in IDEA fitness associations magazine numerous times as well as SHAPE, OXYGEN, Men’s Health, MyFitnessPal, and other industry fitness publications and podcasts. As a consultant/programmer for companies like Under Armour, MyFitnessPal, Vital Proteins, BeachBody Live, HerbaLife, Bowflex, TRX, LifeFitness, Triggerpoint, AAPTIV (and more), Marc is a much sought after fitness industry professional known for his humor and playful approach to fitness and wellness. He trains large and small group training, as well as athletic performance for MMA fighters and athletes of all disciplines, Law enforcement, EMT’s, and more.
As an educator and presenter for different cutting edge fitness companies he has won the overall internal F.A.C.E.U.P. awards for TRX(2012), TP therapy (2014), and presenter of the year at SCW 2016, 2017, 2018, and most recently a finalist for the 2019 IDEA Fitness Inspiration Award. He functions as an international consultant and speaker for gyms, international schools, and businesses and currently owns Energia Fitness LLC, out of Las Vegas, Nevada.
In this workshop-style lecture, you will perform a complete assessment of your current online marketing presence, including your website design, social media presence, and online reviews.
Billy Polson, named 'America's Best 100 Trainers’ by Men's Journal magazine, is a three-time fitness entrepreneur, an international presenter, and a business consultant for pioneering trainers and studio owners worldwide.
In 2004, looking to build an unparalleled training facility and a community of San Francisco’s leading fitness specialists, Billy founded DIAKADI Fitness, awarded the Bay Area’s ‘Top Trainers/Gym’ for 18 years.
His fitness entrepreneur consulting company, The Business Movement, has assisted thousands of fitness business owners with boosting brand visibility, improving productivity and increasing profitability.
The secret formula for winning video marketing campaigns that drive results. Not vanity metrics. Understand the Video Importance Pyramid (VIP), how to turn 1 video into 10, and the secret video structure to capture leads using YouTube.
Ryan is a videographer, marketing strategist, and the owner of Snaadt Media Group - a video marketing consultancy.
Snaadt (it rhymes with odd) discovered his interest in video during his sophomore year of college while producing health and fitness content for his YouTube channel. He quickly developed a creative eye for film and started Snaadt Media Group.
Over the last few years, Ryan has had the pleasure of working with a variety of clients ranging from national football brands to bodybuilder social media influencers, taking him across the country creating content and marketing strategy. He truly loves the process of learning new areas of video and connecting passionate people with their target audience.
In addition to shooting, Ryan also consults and speaks on topics surrounding online marketing and using video to grow brands.
Apart from creating videos, he also teaches other videographers how to build successful businesses of their own via his YouTube channel and online course, Solo Video Pro.
In his free time, Ryan enjoys religiously lifting weights, driving his Jeep, and attempting to play guitar.
He resides in Des Moines, Iowa with his wife Paige and their three K-9 children Keirnen, Primrose, and Lilly.
Learn how to avoid the most common marketing missteps found in the fitness industry, in order to stand out as the ‘hands-down’ leading option in your market, immediately gain the trust of your ideal target customer and vastly improve the return on investment for your marketing budgets and time.
Billy Polson, named 'America's Best 100 Trainers’ by Men's Journal magazine, is a three-time fitness entrepreneur, an international presenter, and a business consultant for pioneering trainers and studio owners worldwide.
In 2004, looking to build an unparalleled training facility and a community of San Francisco’s leading fitness specialists, Billy founded DIAKADI Fitness, awarded the Bay Area’s ‘Top Trainers/Gym’ for 18 years.
His fitness entrepreneur consulting company, The Business Movement, has assisted thousands of fitness business owners with boosting brand visibility, improving productivity and increasing profitability.
In this session, we’ll take the confusion and overwhelm out of marketing, and walk you step-by-step through creating a simple plan to attract the right new clients to your business in the next 90 days.
Sean Greeley is the founder and CEO of NPE. He’s also a coach, family man, author, and speaker who helps fitness entrepreneurs build sustainable 7-figure businesses.
Since 2006, NPE has helped over 53,000+ fitness businesses in 96+ countries grow to the next level, and is responsible for driving over $1.1 billion in client revenue. NPE has been featured 8x on the Inc 500/5000 list of fastest growing companies, and has a global team based in the USA, Canada, UK, and Australia.
10. Value Selling for Fitness Professionals: Close More Leads and Impact More Lives
Focus on helping clients achieve their goals, through empathetic conversations and problem solving.
In this session, you will learn how to market and sell yourself. You will learn the most important marketing strategies to generate leads and prospects for your fitness business. You will also learn the six-pack of objections and how to overcome them to get a prospect to sign on the dotted line.
Michael is a certified and accredited personal trainer and nutritionist who has helped hundreds of clients reach their health and fitness goals. Michael is currently pursuing a Doctorate in Health Science and finishing his MBA.
He received a Master’s of Science in Exercise Science & Health Promotion and a Bachelor’s of Science in Biology & Psychology. He currently holds several nationally recognized personal training certifications through accredited organizations such as NASM, NCSF, PFIT, NFPT, NSCA, CrossFit, FMS, TRX, USAW, Cooper, and ISSA.
He also has seven advanced specializations in nutrition, PEMF, corrective exercise, performance enhancement training, rehabilitative exercise training, physical therapy, and strength and conditioning.
You will learn how to engage potential clients, qualify that they are the right fit for your program, get confirmation they are looking for help and convert them into paying clients all through chat.
Ryan Obernesser is the CEO of O.B. Training Inc., Gym Profits LLC, and creator of the Take Back Your Life 6 Week Challenge™ program. Over the last decade, Ryan and his wife Christina, have built O.B. Training into a specialty training facility that transforms the minds, bodies and lives of every adult and athlete that walks through their doors.
In that time, O.B. Training has grown into a profit machine. Churning out multiple 6-figures in profits each year despite being located in Utica, NY - a city Forbes named the third-worst place for business and careers in the U.S. in 2015 with a median household income of less than $35,000.
Discover the most important skill needed to get more sales in your Fitness Business. Most sales calls/consultations are won or lost at the start in the info-gathering stage. In this training, we'll show you how to master the info-gathering stage so you massively reduce objections and make more sales and ultimately increase your revenue.
Luke is a high-level salesperson and coach with a previous track record of selling millions in products and services around the globe across multiple industries. Luke has mastered the information-gathering stage of a sales call and believes this is where most sales are won and lost. Luke has gained valuable skills through his own experiences in selling, education, trial and error, and surrounding himself with elite salespeople to always continue to learn and grow his own knowledge.
Most fit pros never charge enough to make a real living in the fitness industry. They struggle valuing themselves and their time, and they are afraid to ask for money or charge what they're worth. In this session, you’ll learn how to package, price, and position your services so you can charge more per hour and make an outstanding income as a fitness professional.
After being active in a wide range of sports for years, Ric completed his degree in Sports Science and then undertook postgraduate studies in Exercise Physiology at Edith Cowan University in Western Australia. He was elected President of the University’s Sports Science Association in 1998. He then worked as a personal trainer at a gym before establishing his own business, Fit For Health, in 2001.
In 2002 Ric‘s book Don’t Diet! Fat Loss and Fitness The Isaac Way became a best seller after being featured on Australian national TV. He has appeared numerous times on TV and radio discussing health and fitness.
In 2007 he first used the NPE materials and was so impressed that he joined the NPE team in 2008. In 2014 Ric moved from Australia to the NPE head office in Orlando, Florida to lead the client success team worldwide.
Ric has coached hundreds of fitness business owners and is passionate about helping other fitness professionals achieve business success. His business mission can be summed up as: “I am so passionate about assisting everyone to achieve the great success that I had using NPE’s tools and systems and to enjoy the financial rewards and the lifestyle benefits.”
Many trainers are turned off by the word “sales”, but if you change the language you use, building your business will be easier. When you have an initial consultation with a prospective client, don’t “sell” them on training. Instead, identify their problems and provide honest, thoughtful solutions that meet their needs. This will help you grow your clientele and prevent feelings of buyer’s remorse.
Gini is the Director of Fitness Product for VASA Fitness. She is known for creating cutting-edge programming and introducing approachable, results-driven fitness concepts. She enjoys any opportunity to empower the next generation of fitness professionals and is passionate about furthering their education and expertise to provide opportunities for development and career advancement.
Gini earned a Bachelor of Science degree in Exercise & Sport Science and a Master’s degree in Exercise Physiology, and was an accomplished Division I and professional basketball player.