Practical tips and strategies for every stage of the employment process, from recruiting and hiring to training and development, to retention and motivation. You'll learn how to create a compelling job posting, conduct effective interviews, onboard new hires, provide ongoing training and development, and create a positive work culture that keeps your staff engaged and motivated.
This Seminar is For
Fitness professionals and managers in a position to recruit, retain and develop great staff for a fitness business.
Why this Seminar
This program offers a comprehensive overview of staff management in the fitness industry, combining theoretical knowledge with practical, implementable strategies from experienced professionals in the field. Gain the techniques and confidence to find, recruit, and develop top industry talent.
Key Learning
- Effective recruitment strategies: Techniques for attracting top talent, creating compelling job postings, and conducting productive interviews.
- Onboarding and development: Best practices for integrating new hires and implementing ongoing staff training programs.
- Retention and motivation: Methods to create a positive work culture, enhance employee engagement, and reduce turnover.
- Leadership development: Identifying and nurturing leadership potential within the team.
- Building community and culture: Approaches to fostering a strong sense of community within the fitness business to support staff satisfaction and business growth.
From an Association Focused on Your Career Success
FBA develops education programs for in-demand skills, so you can build a long-term successful career delivering great results for your clients while enjoying a profitable profession.
100% Online and Self-Paced: Access the course materials anytime, anywhere, with 24/7 availability on any device. Benefit from videos with captions, searchable transcripts, and adjustable playback speeds.
Expert-Led Sessions: Learn from vetted top industry experts who provide actionable insights and strategies based on their extensive real-world experience.
Resume Enhancement: Build upon your existing certifications and gain focused skills that will make you a more valuable asset to clients and fitness clubs.
Course Details
- 100% online.
- Self-paced, on demand, available 24/7 on any device.
- 2-year access to all materials.
- Enjoy the best online learning platform for video education.
Videos with captions, searchable transcripts and speed controls.
- No formal prerequisite.
Recommended to start: Training certification and work experience. - No renewal requirement nor cost.
- Unlimited quiz retakes at no extra cost!
Final quiz: Open-book format, requires 80% passing grade. No penalty for retaking it.
About FBA Seminars
The essential professional education to increase your skills and impact. FBA Seminars take you deeper into important topics, to empower you in your performance and strengthen your resume.
There is no formal prerequisite, although technical certification (such as CPT) and FBA Certification are recommended as a foundation before starting the seminar.
Deliver a Higher Level of Service
Gain Important Skills and Confidence
Vetted Education from FBA and Top Experts
Increase Your Value as a Practitioner to Clients and Clubs
Why FBA?
As the Fitness Business Association, all our education has a focus on developing the skills for long-term success in the fitness industry. Our programs have the dual purpose of making you a confident and skillful practitioner in fitness, and to empower you with the tools and practices to succeed in your career or business.
FBA is the parent company of the SUCCEED! Virtual Conference, the largest and highest rated virtual conference in the fitness industry. With the backing of over 100 industry brands and major certifying organizations, FBA and SUCCEED! have served world-class video education to tens of thousands of fitness professionals.
The FBA Seminars take advantage of 1000+ hours of video education content in the FBA catalog, delivered by 300+ expert presenters. Each Seminar is designed by conducting an expert panel review of our education catalog to select the best and most impactful education for your career success.
Education in the Attracting, Developing and Retaining Great Staff Seminar
Video education from selected sessions recorded at SUCCEED! events.
In this training you will learn realistic and applicable staffing strategies that can be implemented to bolster your business and help your facility boost its reputation. Attract, grow and retain top employees now so you can reap the benefits of higher revenue and memberships in the future.
Michelle Leachman, MS, is determined to move others towards discovery through inspiration, education, and motivation. She has degrees in human and leisure sciences, kinesiology and exercise science, and journalism. She is the professional education services program manager at ACE and serves as an ambassador for the Women in Fitness Association and FitBodies. She is a master coach for CORE Health & Fitness and teaches at various gyms such as Equinox and EoS.
Don’t let your staff become idle learn how to effectively manage them to their strengths and set them up for success and continued growth.
With 20 years in the fitness industry, Josh has been fortunate to experience many platforms and maintain success in various economic times. As a graduate of Monmouth College Josh began his training as the first personal trainer for his college rec center. While working at Fitness Formula Clubs for 14 years Josh started as a personal trainer and spent the following 8 years as a fitness director. Passionate about growth and new styles of training CrossFit and Endurance training became calling, working at local Chicago boxes and training triathletes in Lake Michigan.
Currently, the Director of Training and Development for LifeStart Wellness Josh has found his fitness calling. He has a team of 120 employees which he oversees for education, development, on-boarding, strategy, and overall support.
Josh has been able to lead teams and be successful post 9/11, Great Recession and now a Global Pandemic. Josh says; “I am exactly where I wanted to be in my career. I am in a position that I can give back and support the community that has been there for me over the past 20 years”
From the interview to the 3-month anniversary the training and development of new staff is critical. Don’t get left wishing you would’ve and should’ve but leave with 5 strategies to increase staff retention.
With 20 years in the fitness industry, Josh has been fortunate to experience many platforms and maintain success in various economic times. As a graduate of Monmouth College Josh began his training as the first personal trainer for his college rec center. While working at Fitness Formula Clubs for 14 years Josh started as a personal trainer and spent the following 8 years as a fitness director. Passionate about growth and new styles of training CrossFit and Endurance training became calling, working at local Chicago boxes and training triathletes in Lake Michigan.
Currently, the Director of Training and Development for LifeStart Wellness Josh has found his fitness calling. He has a team of 120 employees which he oversees for education, development, on-boarding, strategy, and overall support.
Josh has been able to lead teams and be successful post 9/11, Great Recession and now a Global Pandemic. Josh says; “I am exactly where I wanted to be in my career. I am in a position that I can give back and support the community that has been there for me over the past 20 years”
Finding the right talent to hire was already difficult, so placing advertisements on a job board are no longer enough. In this session, we will discover creative strategies to seeking new talent, ensure they are the right fit for the long term as well as onboarding in an efficient and thorough way for their future success.
Staci is committed to helping group fitness managers and club operators elevate their programs, instructors, and leadership. As an experienced consultant and strategic planner for both digital and in-person offerings, her clients range from large luxury health clubs and international companies to small studios.
She has designed world-class studios on a tight budget, launched signature formats, and built turnkey solutions for enhancing systems, leaders, and talent. Staci is also an established presenter, writer, and YouTube influencer, regularly interviewing thought leaders and fitness professionals on her channel. Staci is also a master instructor for Balanced Body®.
Discover the insights to enhancing your business by focusing on the PEOPLE that create your business and bring you revenue. Who is on your team and who do you need? What are the needs of the team and community? Learn what it takes and how to successfully elevate the people around you that will elevate yourself and your business in turn.
Tasha is a 20 year professional in the fitness industry and currently is the Head Strength and Conditioning Coach, Facility Manager, and Personal Trainer Mentor at PRO Sports Club near Seattle, WA where she has been awarded multiple times, Coach and Trainer of the year.
Additionally, she is a Master Instructor for the Pain-free Performance Certification Course where she leads and instructs on Program Design, Advanced Training Protocols, Movement Quality, Mastery and Strategy to keep people pain-free and progressing toward their goals. Tasha holds multiple degrees including Anthropology, Archaeology, Exercise Science, and Dance. Tasha also competes at an elite level in Powerlifting and Strongman.
Krista will give you a snapshot of the state of the industry on staffing and how we can approach team shortages with on-demand options and hiring and training from within. In addition, we will discuss how to host successful interviews and create retention systems that work. Let’s re-build and look towards a brighter future in an industry that we all love!
Krista attributes her award-winning career to the lessons learned and taught from the group exercise studio. Considered an expert in her field, her in-depth knowledge of group fitness, passion for the industry, and contagious energy have taken her across the globe presenting and consulting for over 20 years on group fitness, training, and management.
As an IDEA World Fitness Instructor of the Year winner, a three-time CanFitPro Presenter of the Year, and Keiser Global Director of Group Education, Krista knows how to stay on trend with group exercise programs and classes. “I believe that the connection and experiences we can create for members through small and large group classes, a correctly designed schedule, engaged staff, and innovative programming keeps a facility vibrant and packs the studio.”
With a degree in Human Kinetics, and a published author of Partner Workouts: Training Together for Better Results, Krista has been instrumental with start-ups and managing both boutique studios to 500,000 sq. foot facilities. Her checklist of real-world experiences in key areas of the fitness industry gives her true street cred. With over 10,000 classes under her belt, she is ready to help build, grow, and support your group exercise program.
FBA Education FAQs
Are there any prerequisites before I purchase this education program?
There are no formal prerequisites for adults pursuing FBA education.
Please keep in mind that FBA education like FBA Certification, FBA Specializations and Seminars is designed around the needs of fitness professionals working in the industry. Therefore, FBA education is tailored to fitpros that are already certified for training through a technical certification like CPT or GFI, and have some work experience. Learners that are not currently certified might struggle with the depth and complexity of the topics covered.
As a reminder, fitpros that are certified through a technical certification should be at least 18 years of age, be current with their technical and first-aid certifications, and be familiar with the appropriate scope of practice pertaining to their certification.
How long does it take to complete the education program?
All education becomes available on-demand when you start the program. Programs that lead to a certificate of completion such as Specializations and Seminars will consist of video education, and completed with knowledge checks and multiple-choice quiz(s).
Most Specializations are intended to be completed in about 3 weeks, and Seminars in about 1 week. However, you are welcome to take your time, or pursue faster progress at your convenience.
How is the program completed?
When pursuing a certificate of completion, after watching all videos make sure to complete any applicable knowledge checks and module quizzes. Follow instructions on the page that will show you which education elements are not yet completed. After all requirements are met, you'll see the option to submit a request for audit and be granted your certificate.
How can I retake a quiz or knowledge check?
There are no penalties for retaking any mandatory education elements. If you fail a quiz or knowledge check, take time to review your notes and the education content, and then simply follow the instructions on the page to start a new attempt.
Will this program expand my scope of practice for training clients?
FBA education is intended to increase your skills and effectiveness as a fitness practitioner, while respecting your current technical scope of practice.