Intensive education to dig deep into the principles, systems and skills required to operate a fitness business, and to maximize profitability at any level. Sessions advance in difficulty from "starting out" to "seasoned operator." This workshop-style education will cover everything a fitness operator needs to succeed in business.
This Specialization is For
Fitness professionals, facility managers, entrepreneurs and aspiring owners looking to elevate their business skills towards key aspects of fitness business administration such as systems, operations, management and leadership, marketing, lead generation and sales. Learners will acquire the broad skills to operate business ventures confidently to pursue success in the fitness industry.
Why this Specialization
This comprehensive program combines insights from successful industry experts with practical, actionable strategies that can be implemented immediately. With this course, you'll gain the advanced skills and confidence to implement and optimize business systems and processes, to run a successful fitness business and attract and retain ideal fitness clients.
Key Learning
- Avoiding common fitness business pitfalls that cost time, money, and sanity
- Developing effective executive skills to reduce stress and grow a thriving business
- Implementing systems to replicate best practices and scale operations efficiently
- Strategies for reaching, growing, and maximizing profitability at different business stages
- Effective marketing, lead generation, and sales strategies specific to the fitness industry
- Leadership and management skills tailored for fitness facility operations
From an Association Focused on Your Career Success
FBA develops education programs for in-demand skills, so you can build a long-term successful career delivering great results for your clients while enjoying a profitable profession.
100% Online and Self-Paced: Access the course materials anytime, anywhere, with 24/7 availability on any device. Benefit from videos with captions, searchable transcripts, and adjustable playback speeds.
Expert-Led Sessions: Learn from vetted top industry experts who provide actionable insights and strategies based on their extensive real-world experience.
Certification and Resume Enhancement: Build on existing certifications and gain specialized skills that will make you a more valuable asset to clients and fitness clubs.
Course Details
- 100% online.
- Self-paced, on demand, available 24/7 on any device.
- 2-year access to all materials.
- Enjoy the best online learning platform for video education.
Videos with captions, searchable transcripts and speed controls.
- No formal prerequisite.
Recommended to start: Training certification, FBA Certification and work experience. - No renewal requirement nor cost.
- Unlimited quiz retakes at no extra cost!
Final quiz: 20 questions in open-book format, requires 80% passing grade. No penalty for retaking it.
About FBA Specializations
The professional education to increase your skills and impact. FBA Specializations build on your current certification(s) and field experience to advance your career.
There is no formal prerequisite, although technical certification (such as CPT) and FBA Certification are strongly recommended as a foundation before starting the specialization.
Provide Your Clients a Higher Level of Service
Gain Skills and Confidence in Your Chosen Specialty
Vetted Education from FBA and Top Experts
Increase Your Value as a Trainer to Clients and Clubs
Why FBA?
As the Fitness Business Association, all our education has a focus on developing the skills for long-term success in the fitness industry. Our programs have the dual purpose of making you a confident and skillful practitioner in fitness, and to empower you with the tools and practices to succeed in your career or business.
FBA is the parent company of the SUCCEED! Virtual Conference, the largest and highest rated virtual conference in the fitness industry. With the backing of over 100 industry brands and major certifying organizations, FBA and SUCCEED! have served world-class video education to tens of thousands of fitness professionals.
The FBA Specializations take advantage of 1000+ hours of video education content in the FBA catalog, delivered by 300+ expert presenters. Each Specialization is designed by conducting an expert panel review of our education catalog to select the best and most impactful education for your career success.
Learning Support & Accountability
Support and accountability are important components of an online self-paced education program. FBA provides various tools to help learners solve questions, and stay engaged to complete the program successfully.
Here are 4 easy ways to get support when pursuing an FBA Specialization or Seminar:
- Discussion Forum
Ask questions and exchange ideas with other learners and FBA support staff. - Specialization Library
A powerful library of select FBA and SUCCEED! resources, FREE for learners in the specialization and seminar programs. - SUCCEED! Events and Conferences
Attend any of the several SUCCEED! events each year to participate in education, ask questions and exchange ideas with peers and experts. - FBA Education Support Team
If you ever struggle with a topic and need additional resources, don't hesitate to contact FBA support. Our support team is empowered to provide additional resources to learners from the vast FBA library of videos, articles and guides.
Use these accountability tools to keep you on track:
- Periodic Check-ins
The FBA Education Support Team will check in periodically to answer any questions. - Online Learning Success Tips and Self-Paced Calendar
You can learn your own way, or rely on the online success plan provided by FBA. We can help you plan your weekly schedule to find time to study and stay on track with your skill development.
Education in the Fitness Administration Specialization
Video education from selected sessions recorded at SUCCEED! events.
This session will help the audience avoid certain pitfalls that are common in starting and operating fitness businesses that can cause stress, reduction in revenue, and sap your time. You will take away key points to help build consistent business practices that help you level up and run a successful business
Micah Logan is a career entrepreneur. His career started in the Fitness and Wellness Industry. Micah began his career as a Personal Trainer in 2003. Over the last 17+ years he has not only worked with hundreds of clients and trained more than 20,000 thousand hours, he’s also built one of Boston’s most reputable fitness and wellness companies. Next Level Fitness & Wellness is a small group training studio concept with multiple locations in Boston and the surrounding area. In 2020 Micah decided to Franchise his small group training studio concept and plans to launch the Franchise late 2020 – Early 2021. Micah is an Executive Board Member of MIFO (Massachusetts Independent Fitness Operators) association and a member of Association of Fitness Studios. In addition to his work in the fitness industry, as a small business consultant, Micah consults with small businesses of varying types to increase profits and to create sustainable business models. In January 2020 Micah became the CEO of a manufacturing company called HushFrame.
Micah has built an excellent reputation as a business owner, entrepreneur and small business consultant which was reflected in his training facility being awarded the prestigious Boston’s A-List top 5 for Personal Trainers in 2013 & 2014 and the Best of 2015 of thumbtack service award and was honored as #1 rated fitness company in Massachusetts by Top Rated Local for customer service 2019.
Learn why a Flagship Program can be the difference-maker in growing your fitness business and the 5 "One's" they need to scale to a million dollars and beyond.
Ryan Obernesser is the CEO of O.B. Training Inc., Gym Profits LLC, and creator of the Take Back Your Life 6 Week Challenge™ program. Over the last decade, Ryan and his wife Christina, have built O.B. Training into a specialty training facility that transforms the minds, bodies and lives of every adult and athlete that walks through their doors.
In that time, O.B. Training has grown into a profit machine. Churning out multiple 6-figures in profits each year despite being located in Utica, NY - a city Forbes named the third-worst place for business and careers in the U.S. in 2015 with a median household income of less than $35,000.
You cannot be everywhere all the time and for your business to grow and not totally reliant upon you, there must be ways to replicate the best of you, empower your team, and still maintain that personal touch you are so famous for. The good news is you can have both and we’ve got the best of the best to show you how.
Paul Brown is an undisputed fitness business master, known globally as Mr. Retention for his ground-breaking work systemising the most innovative and successful ways to find, win and keep more members and clients. He is the creator of Face2Face Retention Systems, operating on five continents since 1995 and which has been implemented by many of the world’s leading health and fitness groups, independent clubs, and studios.
Over a 27 year consulting and speaking career, he has trained and certified thousands of fitness professionals and business owners, specializing in the highest standards of member and staff retention, exercise adherence, and client engagement. An award-winning Keynote Speaker, best-selling author, and Australian Presenter of the Year, Paul has presented at almost every major fitness conference in 37 countries. A registered Fitness Leader at the age of 16, group-ex instructor of over 10,000 classes, and Personal Trainer to celebrities and world champion athletes, he is also a four-time Australian Aerobics Champion and two-time Australian Footballer Masters National Champion with current All-Australian honours, so you know he walks his talk. He and his son Benjamin recently launched their latest fitness studio model, Paradise Fitness Clubs and his business skills transcend beyond the fitness industry as he also owns, develops, and manages an extensive portfolio of commercial and industrial property.
For aspiring or new operators, working on reaching profitability and covering all their bases.
Jersey Giambrone is the owner and founder of Fuel Bootcamp. A motivational speaker and a 16-year recovering addict. He's spent over 14 years in the fitness industry and is passionate about creating a real impact in people's lives through fitness.
He's a Super trainer, an Entrepreneur, and a believer in God. He is also the published author of the book Too Fit To Quit.
For aspiring or new operators, working on reaching profitability and covering all their bases.
Shannon Fable is a sought-after speaker, author, and thought leader in strategic innovation, implementation, and integration. Over the past 25 years, she has helped impressive brands, including ACE, Anytime Fitness, Schwinn®, Power Systems, Silver Sneakers, FIT4MOM, and BOSU®, as well as solopreneurs, create, clarify, and simplify their products and services to increase their impact.
Fable served as Chair of the ACE board of directors, co-founded and successfully sold GroupEx PRO®, and is recognized as the 2013 IDEA and 2006 ACE Instructor of the Year. As a Book Yourself Solid® Licensed Professional and an EOS® Integrator Mastery Forum Pro Member, she helps companies build scalable and sustainable businesses.
For those that have been in business for a few years, are already profitable, and seeking to optimize.
Michael is a certified and accredited personal trainer and nutritionist who has helped hundreds of clients reach their health and fitness goals. Michael is currently pursuing a Doctorate in Health Science and finishing his MBA.
He received a Master’s of Science in Exercise Science & Health Promotion and a Bachelor’s of Science in Biology & Psychology. He currently holds several nationally recognized personal training certifications through accredited organizations such as NASM, NCSF, PFIT, NFPT, NSCA, CrossFit, FMS, TRX, USAW, Cooper, and ISSA.
He also has seven advanced specializations in nutrition, PEMF, corrective exercise, performance enhancement training, rehabilitative exercise training, physical therapy, and strength and conditioning.
For high performers, seeking advanced ideas to continue to improve in business.
Jenna is a dynamic leader who offers education for your brain, body and business through professional coaching, movement experiences, writing, and speaking. The balanced alignment of this trifecta is the platform from which Jenna helps hundreds of fitness and wellness professionals access mindset shifts, physical resiliency and empowered individuality in their business practices.
Jenna is a seasoned Pilates Teacher Educator, a Small Business Coach, and a Certified Health Coach through the Institute of Integrative Nutrition. She has evolved her small business from a multi-purpose movement center to an online educational hub and support system for wellness pros. Motivated by her own personal recovery from professional burnout, Jenna hosts online support programs, tours internationally with her speaking and coaching courses and hosts her wildly popular podcasts, Pilates Unfiltered™ and Moving.
For those that have been in business for a few years, are already profitable, and seeking to optimize.
With 20 years in the fitness industry, Josh has been fortunate to experience many platforms and maintain success in various economic times. As a graduate of Monmouth College Josh began his training as the first personal trainer for his college rec center. While working at Fitness Formula Clubs for 14 years Josh started as a personal trainer and spent the following 8 years as a fitness director. Passionate about growth and new styles of training CrossFit and Endurance training became calling, working at local Chicago boxes and training triathletes in Lake Michigan.
Currently, the Director of Training and Development for LifeStart Wellness Josh has found his fitness calling. He has a team of 120 employees which he oversees for education, development, on-boarding, strategy, and overall support.
Josh has been able to lead teams and be successful post 9/11, Great Recession and now a Global Pandemic. Josh says; “I am exactly where I wanted to be in my career. I am in a position that I can give back and support the community that has been there for me over the past 20 years”
For high performers, seeking advanced ideas to continue to improve in business.
Robert Linkul is the owner of TOA (TrainingTheOlderAdult.com) a personal training studio and online continued education provider for fitness professionals in Shingle Springs, California.
Robert is an internationally known continued education provider for fitness professionals with his area of expertise being in resistance training strategies for the Older Adult with physical limitations and/or decreased quality of life.
Linkul has his master’s degree in personal training, is the NSCAs 2012 Personal Trainer of the Year award winner, a 2017 NSCA Fellowship inductee and was voted on to the 2021 NSCA Board of Directors (Personal Trainer Position).
Ashley will walk you through the specific steps of exactly how you can realistically begin 'Stepping-up into your CEO Role'. Because the truth is, without being hyper-focused on 'growing' your business, you will stay stuck in the hamster wheel of being busy, without ever getting where you want to go.
Ashley Selman is an international presenter and business consultant who is passionate about coaching fitness studio owners across the country to run more successful, profitable and THRIVING studio businesses.
As the founder of Evolution Trainers - a seven-figure personal training and wellness studio that operates with a world-class team of more than 35 expert health and fitness professionals serving over 600 clients - she has seen it all and has many lessons to share to help other owners reach higher levels of success faster.
She serves on the advisory committee for the Idea World Club and Studio Summit, and has spoken at many industry leading events such as BOLD - The Mindbody Conference, IDEA World, IHRSA, IDEA PTI, MANIA Fit Pro Convention and now SUCCEED!
The biggest worry most fitness professionals and studio/gym owners have is where to find and how to sign up more clients. You need more clients to replace clients who leave, and you cannot grow your career and business without being able to predictably get more clients.
Josh Leve is the founder and CEO of the Fitness Business Association (FBA) and SUCCEED! With over 60 industry partnerships including all major certifying organizations, Josh and the FBA has been featured in all major fitness publications. In addition, Josh has been a featured speaker for all major fitness events such as IHRSA, Athletic Business, Club Industry, NSCA, NASM Optima, EMPOWER!, ZUMBA, and others. He holds a bachelor's degree in strategic communications from the University of Kansas.
Ever wondered just how the best business coaches in the world get their clients to success? In this ground-breaking and unique virtual coaching session, the coaches at NPE take you through 3 different examples of fitness professionals at different stages of their career paths and coach them on everything necessary to get to that next level of success. You’ll have the unique opportunity to engage, discuss, provide feedback, and get your questions answered to be on a greater path to achieving your goals.
Sean Greeley is the founder and CEO of NPE. He’s also a coach, family man, author, and speaker who helps fitness entrepreneurs build sustainable 7-figure businesses.
Since 2006, NPE has helped over 53,000+ fitness businesses in 96+ countries grow to the next level, and is responsible for driving over $1.1 billion in client revenue. NPE has been featured 8x on the Inc 500/5000 list of fastest growing companies, and has a global team based in the USA, Canada, UK, and Australia.
FBA Education FAQs
Are there any prerequisites before I purchase this education program?
There are no formal prerequisites for adults pursuing FBA education.
Please keep in mind that FBA education like FBA Certification, FBA Specializations and Seminars is designed around the needs of fitness professionals working in the industry. Therefore, FBA education is tailored to fitpros that are already certified for training through a technical certification like CPT or GFI, and have some work experience. Learners that are not currently certified might struggle with the depth and complexity of the topics covered.
As a reminder, fitpros that are certified through a technical certification should be at least 18 years of age, be current with their technical and first-aid certifications, and be familiar with the appropriate scope of practice pertaining to their certification.
How long does it take to complete the education program?
All education becomes available on-demand when you start the program. Programs that lead to a certificate of completion such as Specializations and Seminars will consist of video education, and completed with knowledge checks and multiple-choice quiz(s).
Most Specializations are intended to be completed in about 3 weeks, and Seminars in about 1 week. However, you are welcome to take your time, or pursue faster progress at your convenience.
How is the program completed?
When pursuing a certificate of completion, after watching all videos make sure to complete any applicable knowledge checks and module quizzes. Follow instructions on the page that will show you which education elements are not yet completed. After all requirements are met, you'll see the option to submit a request for audit and be granted your certificate.
How can I retake a quiz or knowledge check?
There are no penalties for retaking any mandatory education elements. If you fail a quiz or knowledge check, take time to review your notes and the education content, and then simply follow the instructions on the page to start a new attempt.
Will this program expand my scope of practice for training clients?
FBA education is intended to increase your skills and effectiveness as a fitness practitioner, while respecting your current technical scope of practice.