What every fitness business needs to know to drive new and existing traffic through your doors. Revamp your marketing with the best ideas of what's working today.
This Specialization is For
Fitness professionals and facility managers looking to elevate their skills in marketing strategy, digital ads, leads, referrals and conversions. Learners will be able to operate as powerful marketing specialists in the fitness industry.
Why this Specialization
The program combines insights from successful industry experts with practical, actionable strategies that can be implemented immediately. With this course, you'll gain the advanced skills and confidence to design and lead marketing efforts to attract and retain ideal fitness clients, stand out in a crowded market, and build a thriving fitness business.
Key Learning
- Developing cost-effective, scalable marketing approaches for various budget sizes
- Creating systems for consistent lead generation and client referrals
- Enhancing client retention through strategic marketing and engagement techniques
- Targeting and attracting high-value demographics, including affluent active agers
- Implementing effective digital and guerrilla marketing strategies specific to fitness
- Mastering conversion techniques through chat and in-person interactions
From an Association Focused on Your Career Success
FBA develops education programs for in-demand skills, so you can build a long-term successful career delivering great results for your clients while enjoying a profitable profession.
100% Online and Self-Paced: Access the course materials anytime, anywhere, with 24/7 availability on any device. Benefit from videos with captions, searchable transcripts, and adjustable playback speeds.
Expert-Led Sessions: Learn from vetted top industry experts who provide actionable insights and strategies based on their extensive real-world experience.
Certification and Resume Enhancement: Build on existing certifications and gain specialized skills that will make you a more valuable asset to clients and fitness clubs.
Course Details
- 100% online.
- Self-paced, on demand, available 24/7 on any device.
- 2-year access to all materials.
- Enjoy the best online learning platform for video education.
Videos with captions, searchable transcripts and speed controls.
- No formal prerequisite.
Recommended to start: Training certification, FBA Certification and work experience. - No renewal requirement nor cost.
- Unlimited quiz retakes at no extra cost!
Final quiz: 20 questions in open-book format, requires 80% passing grade. No penalty for retaking it.
About FBA Specializations
The professional education to increase your skills and impact. FBA Specializations build on your current certification(s) and field experience to advance your career.
There is no formal prerequisite, although technical certification (such as CPT) and FBA Certification are strongly recommended as a foundation before starting the specialization.
Provide Your Clients a Higher Level of Service
Gain Skills and Confidence in Your Chosen Specialty
Vetted Education from FBA and Top Experts
Increase Your Value as a Trainer to Clients and Clubs
Why FBA?
As the Fitness Business Association, all our education has a focus on developing the skills for long-term success in the fitness industry. Our programs have the dual purpose of making you a confident and skillful practitioner in fitness, and to empower you with the tools and practices to succeed in your career or business.
FBA is the parent company of the SUCCEED! Virtual Conference, the largest and highest rated virtual conference in the fitness industry. With the backing of over 100 industry brands and major certifying organizations, FBA and SUCCEED! have served world-class video education to tens of thousands of fitness professionals.
The FBA Specializations take advantage of 1000+ hours of video education content in the FBA catalog, delivered by 300+ expert presenters. Each Specialization is designed by conducting an expert panel review of our education catalog to select the best and most impactful education for your career success.
Learning Support & Accountability
Support and accountability are important components of an online self-paced education program. FBA provides various tools to help learners solve questions, and stay engaged to complete the program successfully.
Here are 4 easy ways to get support when pursuing an FBA Specialization or Seminar:
- Discussion Forum
Ask questions and exchange ideas with other learners and FBA support staff. - Specialization Library
A powerful library of select FBA and SUCCEED! resources, FREE for learners in the specialization and seminar programs. - SUCCEED! Events and Conferences
Attend any of the several SUCCEED! events each year to participate in education, ask questions and exchange ideas with peers and experts. - FBA Education Support Team
If you ever struggle with a topic and need additional resources, don't hesitate to contact FBA support. Our support team is empowered to provide additional resources to learners from the vast FBA library of videos, articles and guides.
Use these accountability tools to keep you on track:
- Periodic Check-ins
The FBA Education Support Team will check in periodically to answer any questions. - Online Learning Success Tips and Self-Paced Calendar
You can learn your own way, or rely on the online success plan provided by FBA. We can help you plan your weekly schedule to find time to study and stay on track with your skill development.
Education in the Fitness Marketing Strategist Specialization
Video education from selected sessions recorded at SUCCEED! events.
One of the biggest challenges when transitioning to the virtual space is how to nurture your community. After your prospects start following you, how can you ensure they stick around long enough to make a sale? In this session, you will learn how to build meaningful online relationships so people will know, like, and trust you.
Marc Coronel, B.A. is an industry award winning Senior Master Course instructor and presenter for the TRX for over 10 years. With a recognizable voice from AAPTIV and face seen on Good Morning America, The Doctors, and other news segments worldwide.
Marc has been quoted in IDEA fitness associations magazine numerous times as well as SHAPE, OXYGEN, Men’s Health, MyFitnessPal, and other industry fitness publications and podcasts. As a consultant/programmer for companies like Under Armour, MyFitnessPal, Vital Proteins, BeachBody Live, HerbaLife, Bowflex, TRX, LifeFitness, Triggerpoint, AAPTIV (and more), Marc is a much sought after fitness industry professional known for his humor and playful approach to fitness and wellness. He trains large and small group training, as well as athletic performance for MMA fighters and athletes of all disciplines, Law enforcement, EMT’s, and more.
As an educator and presenter for different cutting edge fitness companies he has won the overall internal F.A.C.E.U.P. awards for TRX(2012), TP therapy (2014), and presenter of the year at SCW 2016, 2017, 2018, and most recently a finalist for the 2019 IDEA Fitness Inspiration Award. He functions as an international consultant and speaker for gyms, international schools, and businesses and currently owns Energia Fitness LLC, out of Las Vegas, Nevada.
You will learn how to engage potential clients, qualify that they are the right fit for your program, get confirmation they are looking for help and convert them into paying clients all through chat.
Ryan Obernesser is the CEO of O.B. Training Inc., Gym Profits LLC, and creator of the Take Back Your Life 6 Week Challenge™ program. Over the last decade, Ryan and his wife Christina, have built O.B. Training into a specialty training facility that transforms the minds, bodies and lives of every adult and athlete that walks through their doors.
In that time, O.B. Training has grown into a profit machine. Churning out multiple 6-figures in profits each year despite being located in Utica, NY - a city Forbes named the third-worst place for business and careers in the U.S. in 2015 with a median household income of less than $35,000.
The secret formula for winning video marketing campaigns that drive results. Not vanity metrics. Understand the Video Importance Pyramid (VIP), how to turn 1 video into 10, and the secret video structure to capture leads using YouTube.
Ryan is a videographer, marketing strategist, and the owner of Snaadt Media Group - a video marketing consultancy.
Snaadt (it rhymes with odd) discovered his interest in video during his sophomore year of college while producing health and fitness content for his YouTube channel. He quickly developed a creative eye for film and started Snaadt Media Group.
Over the last few years, Ryan has had the pleasure of working with a variety of clients ranging from national football brands to bodybuilder social media influencers, taking him across the country creating content and marketing strategy. He truly loves the process of learning new areas of video and connecting passionate people with their target audience.
In addition to shooting, Ryan also consults and speaks on topics surrounding online marketing and using video to grow brands.
Apart from creating videos, he also teaches other videographers how to build successful businesses of their own via his YouTube channel and online course, Solo Video Pro.
In his free time, Ryan enjoys religiously lifting weights, driving his Jeep, and attempting to play guitar.
He resides in Des Moines, Iowa with his wife Paige and their three K-9 children Keirnen, Primrose, and Lilly.
Gain an understanding of behavior change strategies—including motivational interviewing and SMART goal setting—and their application.
Lauren Shroyer has been working with athletes for almost 20 years. In her practice today, Lauren specializes in the rehabilitative exercise of athletes with chronic overuse injuries, helping athletes of all ages return to the sport & activity they love.
In addition to her NATA-BOC certification, Lauren has a Master’s degree in Kinesiology from Illinois State University and a Bachelor’s degree in Psychology from the University of Illinois.
Learn how to avoid the most common marketing missteps found in the fitness industry, in order to stand out as the ‘hands-down’ leading option in your market, immediately gain the trust of your ideal target customer and vastly improve the return on investment for your marketing budgets and time.
Billy Polson, named 'America's Best 100 Trainers’ by Men's Journal magazine, is a three-time fitness entrepreneur, an international presenter, and a business consultant for pioneering trainers and studio owners worldwide.
In 2004, looking to build an unparalleled training facility and a community of San Francisco’s leading fitness specialists, Billy founded DIAKADI Fitness, awarded the Bay Area’s ‘Top Trainers/Gym’ for 18 years.
His fitness entrepreneur consulting company, The Business Movement, has assisted thousands of fitness business owners with boosting brand visibility, improving productivity and increasing profitability.
I'll discuss some great ideas to get your sales teams out in the community and keep a steady flow of new traffic coming. The more fishing poles you have in the lake, the more fish you catch.
Jersey Giambrone is the owner and founder of Fuel Bootcamp. A motivational speaker and a 16-year recovering addict. He's spent over 14 years in the fitness industry and is passionate about creating a real impact in people's lives through fitness.
He's a Super trainer, an Entrepreneur, and a believer in God. He is also the published author of the book Too Fit To Quit.
Learn how to market and sell to the most affluent clients in your market: Boomers and Seniors! They often have the biggest physical needs we can impact, the ability to pay and the time available to commit!
Dr. Dan Ritchie started his fitness career at Southeast Missouri State University with a bachelor’s degree in Fitness and Sports Medicine and then spent a year as a graduate assistant coaching Division 1 athletes. He completed his master’s degree in Health & Physical Education at the University of Wisconsin- Whitewater, where he won the 2002 Thesis of the Year. Then Dan continued as a Lynn Fellow at Purdue University, completing his PhD in Kinesiology with a minor in Gerontology.
Since 2007 Dan has owned and operated Miracles Fitness in West Lafayette, Indiana, where he and his staff have trained over 2000 clients. With over 20 years of experience, he has extensive knowledge on training the mature adult market and has equipped people in their 50s, 60s, 70s, and beyond to achieve their goals and enhance their functional longevity. Dan was the 2014 PFP Trainer of the Year, and then shortly after he and Dr. Cody Sipe co-founded the Functional Aging Institute.
Dan is a sought-after expert and speaker at national and international events on topics like balance for older adults, personal training business development, the global aging phenomenon, and functional aging training models. He’s routinely interviewed for podcasts, webinars, and on-online education summits. Dan lives in West Lafayette with his wife and five kids.
In this session, fitness professionals will take away tried and proven strategies that can be implemented right away to generate leads.
Michael Gelfgot’s drive to be a different kind of a health club started 16 years when he met his business partner John Spence and Chris Slater. Between the three, they operate 22 Anytime Fitness locations in the United States.
Along with his team's accomplishments in 2008 Club Operators of the Year, 2013 Success Story of the Year and Personal Trainer of the Year, 2015 Community Outreach Award of the Year, 2016 Personal Trainer of the Year, 2018 Success Story and Personal Trainer of the Year. Michael Gelfgot was the very first Personal Trainer of the Year back in 2012.
Recently Mike and his business partners sold 20 of their 22 locations so they can focus on being with their families and contribute to a different part of the fitness business. Gelfgot credits all of his success back to his team and his business partners knowing that without them none of this would be possible.
Join Lewis Agnew, COO of My PT Hub, and Jonah Cokshaw, Owner and Founder of FITMEDIA as they discuss the best marketing practices that fit within any budget.
My PT Hub’s COO, Lewis Agnew, has dedicated the last decade to the fitness space, from operating both a face-to-face and digital personal training service to managing gym facilities.
This has enabled Lewis to combine his passion for the fitness industry and the latest technology, to develop the digital feature set that currently sits within My PT Hub, the all-in-one Software for Coaches, Personal Trainers and Clubs.
Discover the most important skill needed to get more sales in your Fitness Business. Most sales calls/consultations are won or lost at the start in the info-gathering stage. In this training, we'll show you how to master the info-gathering stage so you massively reduce objections and make more sales and ultimately increase your revenue.
Luke is a high-level salesperson and coach with a previous track record of selling millions in products and services around the globe across multiple industries. Luke has mastered the information-gathering stage of a sales call and believes this is where most sales are won and lost. Luke has gained valuable skills through his own experiences in selling, education, trial and error, and surrounding himself with elite salespeople to always continue to learn and grow his own knowledge.
There are so many marketing strategies for growth - some great, some not. How do you know which to choose? Director of Growth Mark Wingerter from 97 Display will debunk marketing myths that plague budgets and stall fitness businesses, and help you get to the bottom of what strategy is right for your business so you can get leads and grow.
Mark Wingerter is an experienced content marketer and growth director, with over a decade of work in building brand identities and producing dynamic creative. In his current role as Director of Growth for 97 Display, Mark is guiding the sales and marketing efforts of 97 into new directions through relational sales development and community-centric growth.
It’s his mission to help business owners work towards sustainable growth by removing the mystery surrounding marketing. He lives in Greensboro, NC with his wife and two kids, who bring him even more joy than watching his Green Bay Packers play.
The Referral Accelerator will provide you with 4 key strategies that you can use inside your fitness business to accelerate referrals.
Ryan Obernesser is the CEO of O.B. Training Inc., Gym Profits LLC, and creator of the Take Back Your Life 6 Week Challenge™ program. Over the last decade, Ryan and his wife Christina, have built O.B. Training into a specialty training facility that transforms the minds, bodies and lives of every adult and athlete that walks through their doors.
In that time, O.B. Training has grown into a profit machine. Churning out multiple 6-figures in profits each year despite being located in Utica, NY - a city Forbes named the third-worst place for business and careers in the U.S. in 2015 with a median household income of less than $35,000.
In this session, you'll gain comprehensive training from the CEO of the fastest-growing Digital Marketing Agency in the fitness space.
Will is an entrepreneur at heart. He's built and sold multiple companies starting at the age of 16.
As a gym owner, Will joined Vince's SPF Mastermind. It was in this group that his gym skyrocketed. Vince quickly noticed his knowledge and expertise in the digital marketing world, naming Will “The Tech Nerd” of the group.
Vince and Will recognized a need for a reliable, and effective marketing company that understood the fitness industry. Thus, KISS Marketing was born; an agency specializing in digital marketing, web design, and automated lead followup that works exclusively with gyms.
In today's competitive market, so much focus is painted squared upon your online reputation and visibility. But what really works? Where should you spend your hard-earned cash to ensure an ROI? Join My PT Hub's leadership team and they break down everything you need to invest properly to get that ROI you seek!
My PT Hub’s COO, Lewis Agnew, has dedicated the last decade to the fitness space, from operating both a face-to-face and digital personal training service to managing gym facilities.
This has enabled Lewis to combine his passion for the fitness industry and the latest technology, to develop the digital feature set that currently sits within My PT Hub, the all-in-one Software for Coaches, Personal Trainers and Clubs.
Join this session to learn a simple and easy-to-implement system to generate leads every day, and get new clients every week in your business. Imagine waking up each morning, knowing that a fresh batch of leads is waiting for you. No more feast and famine. No more relying on luck. Just a steady stream of potential clients eager to experience the transformation you offer.
Sean Greeley is the founder and CEO of NPE. He’s also a coach, family man, author, and speaker who helps fitness entrepreneurs build sustainable 7-figure businesses.
Since 2006, NPE has helped over 53,000+ fitness businesses in 96+ countries grow to the next level, and is responsible for driving over $1.1 billion in client revenue. NPE has been featured 8x on the Inc 500/5000 list of fastest growing companies, and has a global team based in the USA, Canada, UK, and Australia.
FBA Education FAQs
Are there any prerequisites before I purchase this education program?
There are no formal prerequisites for adults pursuing FBA education.
Please keep in mind that FBA education like FBA Certification, FBA Specializations and Seminars is designed around the needs of fitness professionals working in the industry. Therefore, FBA education is tailored to fitpros that are already certified for training through a technical certification like CPT or GFI, and have some work experience. Learners that are not currently certified might struggle with the depth and complexity of the topics covered.
As a reminder, fitpros that are certified through a technical certification should be at least 18 years of age, be current with their technical and first-aid certifications, and be familiar with the appropriate scope of practice pertaining to their certification.
How long does it take to complete the education program?
All education becomes available on-demand when you start the program. Programs that lead to a certificate of completion such as Specializations and Seminars will consist of video education, and completed with knowledge checks and multiple-choice quiz(s).
Most Specializations are intended to be completed in about 3 weeks, and Seminars in about 1 week. However, you are welcome to take your time, or pursue faster progress at your convenience.
How is the program completed?
When pursuing a certificate of completion, after watching all videos make sure to complete any applicable knowledge checks and module quizzes. Follow instructions on the page that will show you which education elements are not yet completed. After all requirements are met, you'll see the option to submit a request for audit and be granted your certificate.
How can I retake a quiz or knowledge check?
There are no penalties for retaking any mandatory education elements. If you fail a quiz or knowledge check, take time to review your notes and the education content, and then simply follow the instructions on the page to start a new attempt.
Will this program expand my scope of practice for training clients?
FBA education is intended to increase your skills and effectiveness as a fitness practitioner, while respecting your current technical scope of practice.