As an entrepreneur, creating a business plan and documenting it provides clarity and direction to your vision. By identifying your new studio’s objectives, then building a plan to achieve them, it provides added insurance that you know where you are going and how you are going to get there.
Eliminate many, if not all of the barriers that derail many entrepreneurs when it comes to studio design. The cost associated with the design and construction of a fitness studio is highly variable and depends on many factors. Make sure you eliminate mistakes prior to creating your ideal studio space.
Finding and hiring great talent takes focus. But providing them with a compelling reason to seek you out is an essential first step. At the end of the day, your employees are your greatest asset and deliver your brand promise.
Whether you're an independent trainer, studio or gym owner, hosting a successful Fitness Study is one of the best ways to reach the de-conditioned population in your market.
Generating a recurring stream of revenue in excess of what it costs you to run the business, is the key to growth and profitability.
The 220-minus-age equation regularly used to estimate an individual’s maximum heart rate (MHR) is invalid for this purpose.
When it comes to forming a legal business entity there are several options to choose from, and in most cases seeking assistance with the decision is advised.
There are the over 80 million adults age 55+ including seniors and the exploding group of leading-edge Baby Boomers – the largest age cohort in history.
Your studio’s brand is its reputation; it’s the promise of value you offer and the immediate thought that a prospect, client and/or member has when your studio’s name is mentioned.
Nothing can give operators greater heartache than determining the “right” price for their offering. It is no secret that how you price impacts your ability to generate new business.
These “7 Secrets” are all sound business principles - that if mastered - will enable you to be as strong a business owner as you are a trainer.
After diligently speaking to thousands of the most successful fitness professionals, studio and gym owners, AFS put together their top 7 secrets.
Of all the challenges that an entrepreneur faces in attempting to bring their dream to life, raising the capital necessary to make it happen can be the most daunting and frustrating.
One of the most impactful ways to drive business to your fitness studio or gym is to get outside of your business. When it comes to running your own business, the goal of many entrepreneurs should be simple - become the fitness expert in your community no matter what.