Join Lauren Shroyer, VP of Product and Innovation at ACE, as she reveals the power of behavior change coaching in sales conversations. Discover how this approach can effectively engage new members, establish lasting relationships, and highlight the value of personalized services.  

Key Takeaways: 

  • Enhance client adherence by integrating behavior change coaching techniques into sales conversations.  
  • Quickly identify clients' intrinsic motivators for beginning an exercise program. 
  • Implement these skills effectively using the ACE ABC Approach framework. 

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Lauren Shroyer

Lauren Shroyer, MS, ATC, is the ACE Vice President of Product and Innovation. In that role, she leads the development of ACE’s products as well as manages strategic education collaborations on behalf of ACE. From conceptualization to execution, Shroyer guides a team of experts in designing and overseeing ACE products and programs both live and online. Additionally, Shroyer ensures that all of ACE’s products align with the highest professional credentialing and continuing education standards and practices available in the field. 

 

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