Non-dues revenue is your primary path to optimizing member spend per visit. In this webinar, gym owner and elite fitness professional Andre Adams will review strategies and techniques to diversify your service-based revenue by providing adjacent fitness services. Service differentiation (e.g., recovery support, online nutrition coaching, or body composition scans), marketing strategies, lead generation, and increasing existing member purchase volume will all be covered.

Key Takeaways

  • Delineating complementary fitness services
  • Effectively marketing specific services like nutrition and supplements to your following
  • Increasing lead generation to vertically expand your sales funnel (new customers)
  • Maximizing existing customers to horizontally grow your sales funnel (existing customer spend)

 


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Andre Adams

Andre Adams is an IFBB Pro athlete & Olympian with the International Federation of Bodybuilding pro league. He is also a Master Trainer with the National Academy of Sports Medicine® (NASM), physique contest prep coach, gym & supplement store owner, host of the NASM Peak Physique Podcast, and contributor to the NASM-PBC course. Instagram @AndreAdams_Official (and @TeamAdams_Prep). YouTube @AndreAdamsOfficial

 

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