Jesse O’Brien is the Founder and Head Coach of Central Athlete, a personalized holistic fitness business. Central Athlete is the confluence of Jesse’s experiences, proven strength and conditioning principles, and an evolving set of holistic concepts centered around the client. The company was founded with results at the forefront of its vision. Central Athlete utilizes the principles of Motivational Interviewing, Cognitive Behavioral techniques, and Polyvagal Theory in the service of its work with clients. CA’s goal is to walk with individuals as they create their own definition of fitness—one that fits them uniquely—with tailored training, nutritional and behavioral prescriptions that will help them get there through consistent work, mindfulness, implementing sound nourishment practices, and, equally important, aligning their lifestyles with their personal goals.