Mike Wuest

Mike Wuest is an accomplished entrepreneur with a decade of experience as a CrossFit gym owner. He co-founded UpLaunch, a marketing automation and CRM platform, where he also created the UpLaunch Framework. This framework provides strategies on capturing and converting more leads, nurturing new members into brand ambassadors, and reactivating former members, garnering a global readership. Currently, Mike serves as the Senior Director of Growth Programs at Daxko and was instrumental in building the Zen Planner Engagement Platform. Having personally collaborated with over 2000 gyms, he is also a recognized speaker and author in the industry.