Rick Mayo is the founder and CEO of Alloy Personal Training Center (est. 1992), Alloy Personal Training Solutions and Alloy for Women. As the owner of Alloy Personal Training, Rick and his team conduct over 60,000 personal training sessions a year. In 2010, Rick created a consulting and licensing company as a platform for the Alloy systems, which is now in over 1,200 clubs worldwide.
Rick is a featured speaker at conferences domestically and internationally, addressing a host of topics like how to best sell and service personal training, leadership, and trends in the fitness industry. A subject matter expert in personal training, Rick has written numerous articles on the business of fitness for trade journals and contributes regularly to national publications such as Men’s Health. Rick sits on the board for the GA State exercise science department as well as the Atlanta School of Fitness. Rick is also an NSCA certified personal trainer and serves on the board for the Industry Board of Advisors for the American Council on Exercise (ACE). Rick is also a Think Tank Adviser for the Gold’s Gym Franchisee Association and sits on the advisory board for the Association of Fitness Studios.
In 2018, Alloy was awarded the AFS Fitness Business of the Year. The award represents a studio or gym that excels in all areas of business, and whose owner has demonstrated the ability to create unsurpassed customer experiences, dedicated staff, motivated clients and leadership in their community.