Join us for an enlightening discussion focused on the topic of digital solutions and its evolution beyond merely on-demand workouts and content. This panel discussion will explore real-life examples and strategies used by innovative facilities to seamlessly integrate technology into their operations to strengthen member connections and enhance personalized experiences. We will delve into various subjects, including personalized member journeys, innovation and creativity, as well as community and culture-building efforts facilitated by Fitness On Demand Software.

  • (0:04) Introduction of panel and topics to be covered
  • (1:12) Introduction of panel participants: John Prior, Steve Boring and Doug Mahlum
  • (4:33) Doug dives into what tools and strategies he uses to foster community, engagement, and culture in his gyms in Montana
  • (6:06) John discusses how they foster community through personalized experiences at his Snap Fitness locations in the UK.
  • (8:24) Steve talks about their unique community and how they use their digital tools to foster growth and engagement in Minnesota.
  • (12:48) John discusses how they utilize technology to help overcome different kinds of competition such as online trainers, other apps, and social media.
  • (15:03) Doug touches on how Fitness On Demand technology has helped their gyms to stay competitive through digital software.
  • (18:12) Steve talks about how they have leveraged egym equipment and Fitness On Demand content to help their gyms stay competitive and  show their members they want them to succeed.
  • (21:20) John discusses what unique programs, strategies, and events have been most effective in retaining and attracting members and keeping them engaged.
  • (23:43) Doug touches on how you need to meet the member’s expectations of technology and then exceed them through building community and having great staff and programs. 
  • (25:20) Steve shares some unique challenges his gym has faced in their area in Minnesota and how they have overcome them.
  • (28:17) John discusses how they have faced challenges in his market in the UK and overcome through numerous offerings and personalized fitness. 
  • (29:44) John goes into detail the unexpected benefits he has seen from utilizing Fitness On Demand and how it has helped increase retention and expanded member offerings. 
  • (32:40) Steve talks about the unexpected benefits they have seen using egym and Fitness On Demand to help increase sales and expand their memberships.
  • (37:44) John describes his vision for blending digital and in-person experiences for unmatched fitness journeys.
  • (39:57) Steve touches on his vision for blending digital and in-person experience and driving more retention and member success. 
  • (41:40) Steve discusses the data he uses to improve engagement and retention.
  • (44:32) John talks about which data assets that helps his gym to increase sales and retention.
  • (46:54) John ends with how much digital technology has helped shape the culture at his facilities. 

This panel is available for FREE until midnight on Sunday, January 26th
then will be available for FBA members only.

1:00pm Central
(11:00am Pacific / 2:00pm Eastern)

On Jan 23rd, 2025

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Doug Mahlum

Doug Mahlum has been in fitness for over 35 years and has 7 facilities with over 20,000 members in the state of Montana. He also does consulting with fitness businesses all over the US to help them expand their reach for health and fitness.

John Prior

John has been part of the fitness operations community for 18 years. He's been with Snao Fitness now for 10 years with the brand. John oversaw 10 successful, wonderful snap fitness gyms across England and Wales and supported in the opening in many more after the 4th snap in the U.K. in 2014.  He most recently became a franchisee with the brand he loves growing and developing location profiles for.

Dr. Steve Boring

Dr. Steve Boring has been working in the Fitness industry for almost 20 years, getting his start as a Personal Trainer. He has a life long passion for fitness that has seen him compete across sports including Powerlifting, where he won 3 National Championships and 1 World Championship. He earned his PhD in Human Health and Performance from Concordia University Chicago in 2022. He has served as the Fitness Director at the Rochester Athletic Club since 2016.

Liz Rodriguez

Liz started her fitness career after receiving her Bachelor’s Degree from Illinois State University in Exercise Science and Public Relations. She has worked as a Personal Trainer, Pilates Instructor and Nutrition Coach, and spent 16 years in Fitness Management in the Chicago, NYC and Westchester County markets. She went on to complete a Masters in Business and Administration from DePaul University to further her career and formed her LLC in 2016. 

After spending time working on the franchise side of the industry she now focuses on women's health coaching and virtual training alongside her work with FBA.

She is a Board Certified Health and Wellness Coach and holds several certifications including Certified Exercise Physiologist through ACSM, Precision Nutrition, TRX, Functional Range Conditioning, Wellcoaches, FMS and Power Pilates. She also sits on the Advisory Board for the Exercise Science Department at ISU and is currently a Corporate Representative on the Board for NASM/AFAA.

 

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