Our Story

Three Generations.
One Industry.
One Mission.

The FBA didn't start with a business plan. It started with 70+ years of watching the fitness industry leave its best people without the support they needed to build lasting careers.

The People Behind It

Seventy Years of Work. Here's What It Built.

The Leve family has been shaping this industry longer than most organizations in it have existed.

“This wasn't built from theory. It was built by people who spent three generations watching what the fitness industry gets right, and what it keeps leaving on the table for the professionals who deserve better. That's still what drives us.”

Josh Leve, Founder & CEO, Fitness Business Association

Mort, Chuck, and Josh. Each built something the industry didn't have yet.

Mort Leve

Creator, National Court Clubs Association

Chuck Leve

IHRSA (now HFA) Founding Employee

Creator, IHRSA Convention & Tradeshow

Josh Leve

Founder & CEO, FBA

A legacy built over decades

1950s–1976

Mort Leve helps build the National Court Clubs Association and the US Handball Association. Elected to the Handball Hall of Fame in 1976.

1981

Chuck Leve creates the IHRSA Convention & Tradeshow. 63 booths on a Las Vegas tennis court. Grows into the largest commercial fitness show in North America.

2013

Josh Leve founds FBA after nearly 10 years running health clubs and fitness studios from the inside.

Today

500,000+ fitness professionals reached. The work continues.

Leadership

The Team Behind the Work.

Passionate about the fitness industry and the professionals who make it work.

Josh Leve

Founder & CEO

Josh Leve is the Founder & CEO of the Fitness Business Association. With nearly 20 years in the fitness industry, including eight years managing health clubs from the ground up, Josh built FBA around a simple observation: great trainers were leaving not because they couldn't train, but because nobody was teaching them how to build a lasting career. He leads FBA's strategic development, virtual conference platform, and event infrastructure partnerships.

Sara Allen

Vice President of Business Development

Sara Allen is the Vice President of Business Development for FBA. With deep experience in sales, operations, and marketing strategy, Sara oversees FBA's strategic accounts, partner relationships, and business operations across all FBA products and events.

Jose Onate

Director of Marketing & Information Technology

Jose Onate is FBA's Director of Marketing and Information Technology. A technology strategist with 20+ years of experience across startups and Fortune 500 companies, Jose drives FBA's technology vision, marketing systems, and engineering initiatives across all platforms.

Mark Wingerter

Fractional CMO

Mark Wingerter has a simple methodology: find your belief, prove it relentlessly, and make every channel say the same thing. As founder of The Content Mark, and with over 12 years of experience in brand and content design, he helps fitness businesses make their competition irrelevant by teaching them how to communicate like brands people actually believe in.

Mike Jesowshek, CPA

Official CPA of the FBA & Founder of IncSight

Mike Jesowshek, CPA is the founder of the accounting firm IncSight. Mike has a strong passion for both fitness and technology as his firm helps provide digital accounting, bookkeeping, and tax solutions for studio and gym owners. His goal is to help these businesses pay the least amount of taxes as legally possible while helping them grow personally and professionally.

Jenny Livingston

Customer Support Lead

Jenny Livingston leads customer support for FBA. She plays a vital role in the member experience across FBA's certifications and virtual conferences, known internally for her dedication to top-notch support and her ability to solve problems quickly and with care.

Choose Your Path

Choose Your Next Move

Whether you are growing your career, attending an event, or building a brand presence, FBA has a clear path for you.

Professionals

Get Certified

Learn the skills most trainers are expected to have but rarely taught clearly enough. The conversations, decisions, and follow-through that shape real career staying power.

Explore FBA Certification

Education