12 Years"FBA's approach to working with sponsors — how they listen and customize a package — has been an essential component to our growth."
Ruben Mejia
EVP Americas, SportsArt
Trusted by
200+ Leading
Brands
We help brands turn education into measurable growth across the fitness industry's most active virtual learning environments.
500K+
Fitness professionals reached
77%
Meaningful purchasing influence
93%
Take a next step after sponsor sessions
40K+
Virtual Attendees Since 2020
Brands We've Worked With
The Market Has Shifted — Permanently
Virtual is where this industry learns. And where it buys.
Based on 2026 audience research across fitness professionals, owners, and operators:
of respondents plan to use virtual education moving forward
This isn't a trend. It's the new baseline.
engage with virtual education monthly or more
A consistently active, high-frequency audience.
say virtual fits their schedule and on-demand lifestyle
Convenience is now a core driver of learning behavior.
Only 5% rely on in-person-only formats. The market now learns and buys across virtual-first environments.
Data sourced from 2026 FBA audience research.
Buyer-Heavy.
High-Influence.
Ready to Act.
Refined through tens of thousands of member and attendee touchpoints. Reach decision-makers and strong influencers who are ready to act.
Audience Mix
10%
Fitness Professionals
Trainers, coaches, instructors
0%
Studio / Gym Owners
Business owners & operators
0%
Multi-Location
Of owner segment
4,921+
Virtual Attendees since 2020
FitPro Profile
44% of AudienceOwner Profile Snapshot
56% of AudienceYearly Revenue
$250k – $1M
Average Staff
5–20
How Brands Work with FBA
Two clear paths. Both built on the same proven infrastructure.
Sponsor the FBA Virtual Conference + Reach Beyond a Single Event
Start with the FBA Virtual Conference, then extend your visibility into additional virtual events and education environments FBA hosts across the industry.
- Education sessions
- Workshop, Fireside Chats
- Experiential placements (workouts, brain breaks, challenges)
- Thought leadership integrations
- Branded visibility before, during, and after the event
Host Your Own Virtual Event
- Custom 1-Day Summit
- Product / Feature Launch Event
- Virtual Intensives
- Branded Demo Day
- Full 2+ Day Conference
We handle the infrastructure, production, and reporting, so you can focus on the brand and audience.
What Converts in This Environment
Sponsors win when they teach something useful, earn trust, and give the audience a clear next step.
Note: respondents could select more than one response.
Practical tools & templates
Real case studies + proven outcomes
Education-first integrations that add value
What Happens When You Show Up That Way
93%
Take at least one next step after sponsor integrations
77%
Visit sponsor sites to learn more
Data sourced from post-event attendee surveys across 2024–2026 SUCCEED! events
Proof in Action
Six examples of how brands have used FBA to drive measurable results.
Record Engagement. Maximum Profitability.
When FAI envisioned a virtual summit, they turned to FBA. The result? The most profitable event in their history, with record-setting attendee engagement and flawless execution. ISSA and FAI continue to lean on FBA to reach and inspire.
"Renewing our sponsorship and doing more with the FBA was an essential component to our continued growth and we're excited for the years ahead."
Andrew Wyant, Board Member
5:1 ROI
By integrating with SUCCEED! and leveraging targeted lead generation strategies, NPE has enjoyed a consistent 5:1 return on investment. These campaigns have strengthened community connections, boosted conversions, and entrenched NPE's dominance in their niche market.
"SUCCEED! has become THE virtual event in the fitness industry based on their own massive growth in just a few short years."
Sean Greeley, Founder & CEO
8X Lead Growth in Six Months
Starting with 50 leads, Fitness On Demand saw the number skyrocket to over 400 qualified prospects after just one campaign. The results were so powerful they hired an additional salesperson and upgraded their sponsorship level, proving that the right audience changes everything.
"Thoughtful data reports and great attendance performance."
Tiarre Sales, Senior Marketing Specialist
Elevating Standards. Empowering Professionals.
For over a decade, ACE and the FBA have worked in lockstep to champion fitness professionals worldwide. Together, they've created platforms and opportunities that set fitness pros up for lasting success, expanding reach, enhancing credibility, and fueling professional growth year after year.
"Invaluable resources, networking opportunities, and industry insights."
Cedric X. Bryant, President & CEO
Sustainability Meets Market Growth
As a pioneer in sustainable fitness equipment, SportsArt has leveraged FBA's deep audience insights and unconventional sponsorship strategies to achieve consistent year-over-year growth. This 12-year collaboration has secured their position as a recognized leader in the eco-conscious fitness movement.
"FBA's approach to working with sponsors, how they listen, and customize a package necessary for us to reach our milestones has been an essential component to our growth."
Ruben Mejia, EVP Americas
Two Industry Titans. One Unified Mission.
This decade-long alliance combines NASM's authority in personal training with AFAA's legacy in group fitness, delivering an unmatched blend of business acumen, evidence-based education, and professional development. Through FBA, they've connected with tens of thousands of fitness professionals.
"Great recap and updates, and contributions to help improve our engagement."
Laura Vuillomenet, Senior Events & Experiential Operations Manager
Plug your brand
into our network
and fuel your growth.
Schedule a call to learn more about how FBA & SUCCEED! can help your brand reach the right audience.
Please Note
The FBA and SUCCEED! do not participate in revenue share or affiliate deals. We recommend only vetted solutions that serve our community's needs.