Privacy Policy

Scope of This Policy

This Privacy Policy applies to personal information collected by FBA through our websites, products, services, educational offerings, events, promotions, and related communications. "Personal information" means information that identifies, relates to, describes, or can reasonably be linked to you or your household, such as your name, email address, mailing address, phone number, billing information, IP address, or similar identifiers. This Privacy Policy does not apply to the privacy practices of third parties that we do not own or control, including third-party websites, platforms, payment processors, embedded content providers, social media platforms, or other third-party services that may be linked to or accessible from our websites.

Categories of Personal Information We Collect

Depending on how you interact with us, we may collect the following categories of personal information:

How We Collect Personal Information

• directly from you when you fill out forms, register, purchase, sign up for emails, attend an event, complete a survey, request support, or otherwise communicate with us;
• automatically through cookies, pixels, log files, analytics tools, and similar technologies when you use our websites or interact with our emails;
• from service providers, business partners, sponsors, payment processors, and other third parties that support our operations; and
• from publicly available sources where permitted by law.

How We Use Personal Information

We may use personal information for the following business and commercial purposes:

• to provide, operate, maintain, and improve our websites, products, services, memberships, certifications, educational offerings, and events;
• to process registrations, purchases, payments, and other transactions;
• to respond to customer service requests, inquiries, and other communications;
• to personalize your experience, including content, recommendations, and marketing;
• to send administrative messages, confirmations, receipts, updates, service notices, and customer support communications;
• to send marketing and promotional communications about FBA offerings and selected partner or sponsor offers sent by FBA;
• to measure engagement, analyze trends, monitor site usage, and improve our business and offerings;
• to detect, investigate, prevent, or address fraud, security issues, illegal activity, or violations of our terms;
• to comply with legal obligations, enforce agreements, and protect our rights, users, and business; and
• for any other purpose disclosed to you at the time information is collected.

Personal Information Collected

We may collect personal information that you provide directly to us, personal information collected automatically through your use of our websites and communications, and personal information we receive from service providers and other third parties as described in this Privacy Policy.

Information Disclosure and Sharing

FBA does not sell or rent personal information for money in the ordinary course of business. We may disclose personal information:

• to trusted service providers, contractors, and vendors that help us operate our business, including providers of website hosting, CRM, email delivery, payment processing, analytics, marketing, event technology, surveys, forms, fulfillment, and related services;
• to business partners, sponsors, or affiliates where needed to provide a requested service, administer an event, fulfill a promotion, or support communications sent by FBA;
• to professional advisors such as legal, accounting, insurance, and compliance advisors;
• when required by law, legal process, regulation, or governmental request;
• when necessary to investigate, prevent, or take action regarding suspected fraud, illegal activities, security issues, or violations of our terms; and
• in connection with a merger, acquisition, financing, reorganization, sale of assets, or other business transaction, or where you direct us or consent to the disclosure.

FBA Communication

FBA reserves the right to send service announcements, administrative messages, transaction-related communications, and other important account or service notices without an opt-out option where such communications are necessary to provide access to products or services, maintain your account, complete transactions, or comply with legal or operational requirements.

Marketing Communications

We may send promotional emails and communications about FBA, our offerings, and selected partner or sponsor offers sent by FBA. You may opt out of promotional emails at any time by using the unsubscribe link included in the email or by contacting us using the information below. Even if you opt out of promotional emails, we may still send you transactional, administrative, customer service, event-related, account-related, or other non-promotional communications.

Information Storage, Retention, and Protection

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide services, maintain records, complete transactions, comply with legal obligations, resolve disputes, enforce agreements, and protect our business. We use reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, disclosure, alteration, and destruction. However, no method of transmission over the Internet and no storage system is completely secure, and we cannot guarantee absolute security.

Your Rights and Choices

Depending on applicable law, you may have the right to:

• request access to certain personal information we maintain about you;
• request correction of inaccurate personal information;
• request deletion of certain personal information;
• opt out of certain targeted advertising or related activities where applicable; and
• appeal a decision related to a privacy request where applicable.

You may also update certain account preferences, unsubscribe from promotional communications, or request removal of personal information by contacting us using the contact information below. We may need to verify your identity before processing certain requests. We will not discriminate against you for exercising applicable privacy rights.

Children’s Privacy

Our websites, products, and services are not directed to children under 13, and we do not knowingly collect personal information directly from children under 13 without appropriate consent where required by law. If you believe a child has provided personal information to us improperly, please contact us so we can review and address the issue as appropriate.

International Users

Our websites and services are intended primarily for users in the United States. If you access our websites or services from outside the United States, you understand that your information may be processed and stored in the United States or other jurisdictions where our service providers operate.

Changes to This Privacy Policy

FBA may update this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date at the top of this page. If we make material changes, we may also provide notice by email or through a prominent notice on our website where appropriate.